The Leading Edge program provides the opportunity for individuals to make a significant contribution to support The Conservation Alliance’s efforts to protect wild places throughout North America for their recreation and habitat values.
To be part of the Leading Edge, individuals must commit to contribute $5,000 annually for at least three years. Each of the initial Leading Edge donors is a long-time industry leader who has, through a lifetime of active commitment to conservation, earned the respect of the outdoor industry. Most are either founders of The Conservation Alliance, or have served on the organization’s board of directors. The initial Leading Edgers are: Yvon Chouinard; Steve and Nona Barker; Sally McCoy; Peter Metcalf; Adam Forest; Rory Fuerst; Matt Hyde; Steve Meineke; Steve Rendle; Kirk Richardson; and Casey Sheahan.
The Leading Edge is now open to anyone who is interested in supporting The Conservation Alliance. Donors may direct their contributions to either the organization’s grant fund (to directly support conservation projects), or to the discretionary fund (to help cover The Conservation Alliance’s lean operating expenses).
“Serving on The Conservation Alliance board brought great meaning to my work in the outdoor industry, and I am honored to have the opportunity to give something back,” said Casey Sheahan, former CEO of Patagonia, and, like McCoy, chair of The Conservation Alliance board. “When industry leaders founded The Conservation Alliance in 1989, they understood that conservation is a core value for our business. The Conservation Alliance has been a remarkable steward of that value ever since.”