Board and Staff

Back Row: Seth Cobb, Joe Craig, Eric Greene, Deven Clemens, Tracy Brunz, Josie Norris, Tyler LaMotte, Adam Ketcheson, Scott Whipps, John Sterling
Front Row:  Hans Cole, Peter Metcalf, Kirsten Blackburn, Serena Gordon, Mary Maliff, Linda Balfour
Back Row: Seth Cobb, Joe Craig, Eric Greene, Deven Clemens, Tracy Brunz, Josie Norris, Tyler LaMotte, Adam Ketcheson, Scott Whipps, John Sterling Front Row:  Hans Cole, Peter Metcalf, Kirsten Blackburn, Serena Gordon, Mary Maliff, Linda Balfour



Linda Balfour (Chair)
Linda is the Global Director of Marketing at Superfeet. She spent 10 years as the marketing director for KEEN Inc. where she played a key role in the KEEN Effect giving program partnering with a range of non-profit organization to help promote an active outdoor community. Linda has been involved with the Alliance for the past 5 years, playing a key role in creating unique fundraising and awareness-building campaigns for KEEN and CA. Among her many outdoor pursuits, Linda dabbles in mountain biking, trail running, backcountry skiing & surfing.

Peter Metcalf (Vice Chair)
Peter is the founder of Black Diamond Equipment, a global leader in the design and production of innovative equipment and apparel that allows its customers to better navigate the vertical world of snow, ice and rock. Peter created BD in the 1980’s to “make a difference for a fellow community of technical outdoor enthusiasts” through both innovative gear and by championing the issues of great importance – such as access and the preservation & stewardship of the wild places we ply our craft. Peter resides, with his wife, Kathleen, in Park City, Utah; remains a passionate rock climber and alpinist; serves as a Director of the Federal Reserve, and is highly involved in public policy land issues in the West.

Joe Craig (Vice Chair)
Joe is the Vice President of US Apparel Sales at Columbia Sportswear Company. Before Joe joined Columbia in Portland in 2009, he represented the brand for 14 years in 9 states as an independent sales representative and co-owner of CW Outdoors.  Joe has spent his entire career in the outdoor industry and has had the opportunity to experience many different aspects of the great outdoors throughout the United States and Canada. Prior to moving to Portland, Joe served as a board member on The Ohio Canal Corridor, now known as Canalway Partners.  Joe’s passions include hiking, skiing, snowshoeing, fishing, hunting and cheering for his beloved Cleveland sports teams.

Deven Clemens (Secretary/Treasurer)
Deven is both the director of Finance at Clif Bar and Company and managing partner of White Road Investments. He has worked at Clif Bar for 10 years where he has held multiple roles focused primarily in finance and operations. Five years ago, the founders of Clif Bar asked him and his partners to start White Road Investments, a venture fund focused on investing in healthy active lifestyle companies in the food and outdoor industries. His passions include biking, mountain running, skiing, stand up paddling, travel and the good food found in the Bay Area. He lives with his wife and two children in Marin County, California. When not at work you can find him deep on trails of Mount Tamalpais running amongst the redwoods with his dog Nalu.

Tracy Brunz 
Tracy is Divisional Vice President of Merchandising Strategy at REI. Her retail background extends back more than 26 years and she joined REI as a Director of Merchandising Management in 2010. Tracy leads the progression of REI’s key merchandising strategies and her past experience includes GMM of multiple product divisions, leadership positions within retail stores, inventory management, product development and buying. Tracy is a native to Washington State. Her career has afforded her the opportunity to live and explore the wild spaces across the Northwest, Midwest and Southwest parts of the country. Her passions include camping, fishing, hunting and, above all else, chasing her unruly Labrador up the trails.

Seth Cobb
Seth is the President of Chaco. His 17 years at the company have included stints as General Manager of Merrell, sales management and product line management, and he currently is responsible for the brand globally.  Seth graduated Magna Cum Laude from Middlebury College and received an MBA from the University of Colorado at Boulder.  His passions include biking, skiing, live music, and most of all chasing around his two young sons with his wife, Britt.

Hans Cole
Hans is the Environmental Campaigns and Advocacy Manager at Patagonia, Inc. In this role, he works with colleagues to develop and implement programs that achieve a key element of Patagonia’s mission:  to use business to inspire solutions to the environmental crisis.  Hans’ career in the environmental sector includes youth development and education work in the U.S. and Tanzania with the Jane Goodall Institute, and environmental education with the Yosemite National Institutes. He has a B.A. in biology and environmental studies from Williams College, and an MBA (nonprofit management focus) from UC Berkeley’s Haas School of Business. On weekends, you can find him hiking, biking or backpacking in the hills around Ventura, California.

Eric Greene 
Eric is Division Vice President / General Manager at Exxel Outdoors (Kelty, Sierra Designs, Ultimate Direction). He oversees all aspects of the previously mentioned businesses, with primary focus on new product innovation and brand evangelism. Prior to Kelty, Eric’s career has spanned over two decades in providing high level strategy and innovation to companies both large and small. Eric graduated from the University of Colorado, Boulder and received an MBA from the Kellogg School of Management at Northwestern University. A Colorado native born into the outdoors, Eric is most into hiking (especially 14er’s), biking, skiing and just generally trekking around. He’s also a total music buff. He lives in Denver with his lovely wife and two daughters.

Adam Ketcheson 
Adam is the Vice President of Marketing and Business to Consumer at Arc’teryx Equipment. He manages all global consumer brand touch-points including Brand Marketing, Retail and Digital Brand Experience, as well as the operations side of the Arc’teryx global retail and e-commerce businesses. Adam and his family are based in North Vancouver, British Columbia giving them easy access to world class mountain biking and ski touring.

Ann Krcik 
Ann is the Senior Director of Brand Communications and Outdoor Exploration at The North Face, the leading outdoor brand with a mission to inspire a global movement of outdoor exploration and conservation. In this role, Ann leads The North Face press storytelling and Giving Programs including the Explore Fund which provides grants to organizations that connect young people to the outdoors in meaningful ways.  Some of her favorite adventures have included trekking the frozen Zanskar River in Ladakh, summiting Kilimanjaro and hiking into Base Camp in Nepal. Ann is a former board member of the OIWC and “Pioneering Women Award” recipient.  She has also received the OIA “Advocacy Award” and American Himalayan Foundation “AHF Star Award.

Michael LaLonde
Michael is the President and CEO of Deschutes Brewery. He joined the company in 2005 and moved into his current role in 2010. Prior to Deschutes, he worked for the Salt River Pima-Maricopa Indian Community in Scottsdale, AZ for 12 years. In addition to his work with Deschutes, Michael has volunteered his time with the Red Cross, Bend Chamber of Commerce, The Boys and Girls Club, the Deschutes River Conservancy, OSU – Cascades and Bend Parks and Rec as a lacrosse coach. Michael lives in Bend with his wife of 25 years, Chi-mene LaLonde. They have three boys ages 22 (Troy), 19 (Gavin), and 15 (Quinn). During his free time, Michael enjoys fly fishing, hiking, biking, skiing, playing squash and spending time with his family and friends.

Tyler LaMotte 
Tyler is the Vice President of Global Brand Marketing at KEEN, Inc, based in Portland, OR.  He brings a dynamic background with over 15 years of experience in the Outdoor and Sporting Goods Industry, including leadership roles at Salomon, Adidas, and more recently, Patagonia, where he spent 5 years as the Business Unit Director for Snowsports, Trail Running, Baselayer and Accessories. Tyler recently served on the Snowsports Industry Association Board where he worked closely with advocacy groups like Protect Our Winters. Tyler is a devoted outdoor enthusiast and conservationist with a passion for snowboarding, surfing, running, hiking, snowshoeing, and backpacking throughout the Pacific Northwest with his wife and dog.

Mary Maliff
Mary Maliff is the Director at The Forest Group, bringing executive search services to all management levels in the Outdoor Industry. She works directly with business leaders who are passionate about their companies or organizations and helps them find the best talent possible. Mary has worked with Patagonia, Osprey Packs, Black Diamond Equipment, the Outdoor Industry Association, and 1% for the Planet. Mary became an ambassador for The Conservation Alliance in 2010 and most recently served on our outreach committee. As for her own passions, Mary lives in Oakland, CA where she raises chickens, gardens, and enjoys spending as much time outside rock climbing, surfing, snowboarding, or rafting with her pup Whiskey River.

Scott Whipps
Scott is Vice President of Global Sales at Toad&Co. He spent the last 11 years at Clif Bar & Company, where he acted as Vice President of Sports Retail, North America, and Director of the Shot Brand. He has a career spanning over 25 years in the Outdoor Sporting Goods industry with a focus on strategic sales planning, trade marketing, and channel/distribution management in the United States and Canada. He now lives in Santa Barbara, California, with his wife and two children. During his “free time” he enjoys all-things-outdoor. His adventures have included running marathons, surfing in Baja, backcountry snowboarding in the Canadian Rockies, sailing in the San Francisco Bay and open water fishing in Alaska.



John Sterling (Executive Director)
John has been involved with The Conservation Alliance since 1996. John was Director of Environmental Programs at Patagonia, Inc. until 2002, and represented the company on The Alliance board. He left Patagonia to launch a career to help businesses engage in meaningful conservation work. John was hired as Executive Director in 2005, and has helped The Conservation Alliance build its membership and profile within the outdoor industry. Prior to his time at Patagonia, John was a staffer at Earth Island Institute. He serves on the boards of the Oregon Natural Desert Association and the advisory council of Earthjustice. John is an avid runner, cyclist, telemark skier, and backpacker, and an aspiring musician.

Josie Norris (Communications and Grant Program Manager)
Prior to joining The Conservation Alliance in 2014, Josie spent ten years working for environmentally responsible brands in the Outdoor Industry. She left Patagonia in 2006 and moved to Portland to help launch Nau, a sustainable outdoor apparel company. While at Nau, she led e-commerce and the corporate giving program. Josie currently serves on the board for the Adventure Travel Conservation Fund, a new NGO that directly funds projects around the world engaged in the conservation of unique natural and cultural resources of adventure travel destinations. People often call her a “connector” because she is passionate about creating meaningful connections within a community.

Serena Bishop Gordon (Program Director)
With a passion for community, fresh air and the high desert, Serena has worked in and around the Outdoor Industry since 2002.  An avid cyclist, published writer and general lover of endurance activities, Serena has completed a thru hike of the Pacific Crest Trail and currently channels her competitive energies into mountain biking and cyclocross racing.

Kirsten Blackburn (Advocacy Program Manager)
Kirsten managed corporate philanthropy and activism for KEEN, Inc., where she worked to create a movement of people dedicated to preserving our country’s incredible outdoor landscapes. She managed strategic non-profit partnerships and a grant program called the KEEN Effect, and worked to establish fan-based activism campaigns. She grew up in Whitefish, Montana with Glacier National Park as a backyard. Growing up amongst the beauty of Western Montana fostered a love for the outdoors and a burning desire to preserve them. She spends her time climbing, trail running, and getting lost in Oregon’s high desert where she serves as a board member for Oregon Natural Desert Association.

Abby June Becker (Outreach Associate)
Abby is a natural connector, influencer and Producer. Her passion lies in organizing the details to help each brand’s story-telling come to life. Abby first became familiar with The Conservation Alliance when she worked with the apparel design team at Merrell in Portland, Oregon. She has been involved with the Backyard Collective event series since 2011. In addition to more than seven years of marketing and coordinating experience in the Outdoor Industry, Abby brings authenticity and energy to each project she works on. When she’s not planning, she’s outside climbing, skiing, and exploring new places.