The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
Pinnacle Members
The North Face

The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face

Recent News
The Conservation Alliance Announces Inaugural Summit in May to Advance Business-Led Conservation
BEND, Ore. (January 26, 2023) – – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, announced today the inaugural Conservation Alliance Summit. The Summit will create space for businesses that value outdoor spaces, community-centered conservation, and wild places to unite under a common agenda for equitable land and…
Honoring Dr. King’s Vision: All Life is Interrelated
January 16th marks the day the United States celebrates the life and work of Rev. Dr. Martin Luther King Jr. This year, the King Center is focused on cultivating a beloved community mindset to “transform unjust systems where injustice ends and love prevails.” Dr. King is most known for his work on civil rights here…
Seymour Creek Big Hole River
Thanks to a conservation collaboration by a longtime traditional landowner, the Bureau of Land Management (BLM), and the Rocky Mountain Elk Foundation 3,600 acres of wildlife and riparian habitat in the Big Hole River watershed will now be protected as public lands. This recent acquisition includes two miles of the Big Hole River and two…
Thank you for your support during an impactful year!
Thanks to your help, we have matched an all time high in giving with $2.2 million awarded, 56 projects funded, and 14 projects completed, for a total of 178,815 acres and river miles protected in 2022.
2022 JEDI Reflections
As a part of our ongoing commitment to embed Justice, Equity, Diversity, and Inclusion values into all areas of The Conservation Alliance, we would like to share a third and final update on our work during 2022.
2022 Confluence Program: Grant Announcement
We’re excited to announce the 2022 Confluence Program grantees: Ridges to Riffles, Great Plains Restoration Council, Wind River Tribal Buffalo Initiative, and Detroit Black Farmer Land Fund.
112 Businesses Join Together to Call for Boundary Waters Protections
This morning, we joined forces with priority campaign grantee Save the Boundary Waters and the Boundary Waters Business Coalition to deliver a letter to congressional offices from both parties to send a clear message to Congress: The Boundary Waters deserves immediate and long-term protection.
Giving Tuesday 2022
Today is Giving Tuesday and member companies are giving back to support our work. Here’s the rundown on what our members are up to today: Helly Hansen will be donating 5% of their online sales for Giving Tuesday. Moosejaw will be donating 10% of sales from their Almost Gift Card promotion on Giving Tuesday. Customers who enter “AWWYEAH” at…