KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
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From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
The Conservation Alliance joins Nuestra Tierra Conservation Project, the Continental Divide Trail Coalition, and other conservation leaders on the Gila River
Celebrating Conservation: A Glimpse into Protecting the Gila RiverLast month, in the heart of New Mexico, I had the privilege of joining a group of conservation leaders on a transformative journey along the Gila River. The Gila River served as the ancestral homeland of indigenous peoples and boasts unparalleled ecological significance, and this trip coincided…
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
(April 19, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva, Nemo Equipment, Trail Butter, Jack…
Businesses Across America Applaud Bureau of Land Management for Strong Public Lands Rule
(April 18, 2024) – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for its Public Lands Rule, released earlier today. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, TCA member companies represent a wide range of industries from across the United…
Mobilizing for Monuments Debuts Film Calling for the Protection of Three Million Acres of Public Land
April 18, 2024 – Mobilizing for Monuments, a coalition of more than 80 businesses working to protect outdoor spaces through the designation of national monuments, debuts its short film today, Mobilizing for Monuments Road Trip. The 15 minute film is available to stream on Mobilizing for Monuments. The film follows The Conservation Alliance, Flickr, Rivian…
The Conservation Alliance holds exclusive auction for FUJIFILM X100VI Limited Edition mirrorless digital camera
April 10, 2024 – Today, The Conservation Alliance (TCA) announced that it will auction a FUJIFILM X100VI Limited Edition mirrorless digital camera, donated by FUJIFILM North America Corporation, Electronic Imaging Division. Auction proceeds will support TCA’s ongoing work to protect and expand North America’s wild and outdoor spaces. The online auction will take place from…
The Conservation Alliance Announces Search for Executive Director
April 2, 2024 – The Conservation Alliance (TCA) is planning to hire a new Executive Director (ED) that will work closely with the staff and Board of Directors as the organization’s strategic and operational leader charged with ensuring sound strategic positioning and the execution of The Conservation Alliance’s mission. “The appointment of a new Executive…
Nominations Open for Summer 2024 Member Directed Grant Cycle
Nominations are now being accepted for the Summer 2024 Member Directed grant cycle. The nominations period will be open from April 1 – 30, 2024. This is a great opportunity for our member companies to help us decide how to direct critical conservation dollars to grassroots organizations across North America. Member company representatives will receive…
The Conservation Alliance Welcomes Osprey Packs as its Newest Pinnacle Member
March 25, 2024 – After nearly 20 years as a member, Osprey Packs is becoming The Conservation Alliance’s newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and manufacturer of high-performance packs and luggage with a strong record for sustainability and philanthropy. Osprey Packs’ incredible contribution is…