Last month, 15 of our business members collectively raised more than $78,000 to support our efforts to protect wild places in North America.
During the week of Nov. 8-15, ten brands participated in our annual We Keep It Wild fundraising campaign. Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5% of their online revenue as part of the campaign, helping to raise more than $32,000 to support our Winter 2022 Grant Cycle, which is currently underway.
On Giving Tuesday, Nov. 30, Icebreaker, Moosejaw, Toad&Co and Ibex helped fundraise for The Conservation Alliance by donating a percentage of sales from that day. Toad&Co specifically raised money for our Confluence Program, which aims to intentionally connect to historically racially marginalized people for the protection of natural places through grant funding and other types of support. Additionally, Outdoor Prolink matched all donations generated through its online checkout process. The combined efforts among these brands helped raise more than $46,000 for The Conservation Alliance in a single day.
In addition to these efforts, several Conservation Alliance members are running seasonal promotions or providing ongoing, year-round support. Hydaway, CamelBak, and Trail Butter are currently offering limited edition products, with a portion of proceeds going to The Conservation Alliance. Shār, a snack food brand, has committed 20% of its yearly profits to The Conservation Alliance.
Our 270+ business members pay annual dues, which see 100% pass-through to our grant program. This program supports more than 50 grassroots non-profit conservation organizations every year with more than $2.2 million in funding. The funds support a variety of conservation projects across North America that preserve wildlife habitat, support biodiversity and climate resiliency, and protect outdoor recreation access and clean drinking water.
When our member companies go above and beyond their annual dues, we’re able to make a bigger impact for our grantees by supporting even more conservation work across North America. In addition, funds raised through special campaigns and promotions help support our operations for our small team of six. Please join us in giving a huge thanks, cheers, and a round of applause to our member companies that are making a huge impact for wild places in North America.