The endless amount of junk mail I receive frustrates me on a daily basis. Just seeing the deceptive ways our information is sold and how we are lured to open envelop after envelope of pure nonsense…. It is not only a waste of time, but a major waste in paper. Check out this article by Ciara O'Rourke that questions the use of paper in this way, as well as the effectiveness of direct mail campaigns:
According to a study by the Department of Energy, the paper industry is the fourth biggest producer of carbon dioxide among manufacturers. And few organizations move paper like the United States Post Office – which delivers more than 212 billion pieces of mail every year, or about 8,000 letters per second.
Click HERE to read the full article