Pinnacle Membership


With a larger grant fund, we will be in a position to support an increasing number of projects each year.  Our Pinnacle Membership program, which we launched in 2010, plays a key role in growing our grant fund. Pinnacle Members pay dues of at least $100,000 annually.  Since launching the program, seven companies have committed to the Pinnacle level: Patagonia; REI; The North Face; Keen, Inc.; Merrell; CLIF Bar & Company; and Columbia Sportswear.

The greatest benefit of Pinnacle Membership is contributing $100,000 annually into an efficient and effective conservation funding program. The Conservation Alliance has a remarkable track record of funding successful projects that protect wild places where outdoor enthusiasts use our members’ products. We encourage our Pinnacle Members to confidently rely on The Conservation Alliance as their vehicle for giving back to the outdoor landscapes that support their business.

Pinnacle Members receive frequent recognition in Conservation Alliance communications and events.  Pinnacle Members also receive custom ballots during each grant cycle, which are used to engage employees in the voting process that determines which organization receives funding.  This special ballot provides an opportunity for employees to cast a vote and learn about each project on the ballot. It is an effective way of communicating each Pinnacle Member’s contribution to our grant program with their employees.

For additional information, please contact John Sterling (; 541.389.2424).

Pinnacle Members
The following companies contribute at least $1000,000 annually to The Conservation Alliance:

The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.


Patagonia, co-founder of The Conservation Alliance, is known for its commitment to conservation and sustainability, and contributes one percent of gross sales annually to environmental organizations.


The largest outdoor retailer in the US, REI’s mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. A co-founder of The Conservation Alliance, REI donates millions of dollars annually to support conservation efforts nationally.


Leading manufacturer of energy bars, Clif Bar & Company has pioneered the use of organic ingredients while producing food for outdoor athletes. The company is committed to environmental sustainability and contributes millions of dollars annually to support nonprofit organizations.


Born and raised in Oregon, Columbia Sportswear Company has been making gear so that Pacific Northwesterners can enjoy the outdoors since 1938. The company builds and maintains partnerships with organizations working on conservation, youth and diversity, and community investment.


KEEN’s Giving Back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.


Merrell believes nothing should get in the way of enjoying active outdoor adventures. The trail is the core of Merrell’s design philosophy, and has continued to guide the company in the development of innovative products that inspire and enable enjoyment of the outdoors. Merrell is committed to environmental stewardship, community involvement, and social responsibility.