Eastern Mountain Sports has committed to contribute $500,000 to The Conservation Alliance Legacy Fund over the course of the next five years. The pledge brings the Alliance closer to its $3.5-million goal for the Legacy Fund. Eastern Mountain Sports’ commitment comes in the wake of the Alliance’s January announcement that the organization will build the…
The Conservation Alliance announced a major new initiative to secure permanence for the organization, and to grow its annual grant budget. Launch of the initiative took place today at the Outdoor Retailer Winter Market in Salt Lake City. The four founding members of the Alliance – The North Face, Patagonia, REI, and Kelty – have…
A Conservation Alliance grantee, the Northeast Wilderness Trust, has successfully protected the Wapack Wilderness in New Hampshire. The 1,200-acre area contains more than a mile of the Wapack Trail, the headwaters of the Millers River, and sweeping forest views. The Conservation Alliance supported the Wapack Wilderness Campaign with a $30,000 grant in 2006. Northeast Wilderness…
Mountain Hardwear raised $5,140 for The Conservation Alliance at its Fall 2007 warehouse sale. The company gave a 10 percent discount and a t-shirt to any customer that made a $20 donation to The Conservation Alliance. The contribution will help the organization in its ongoing efforts to protect wild places where outdoor customers recreate. The…
The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Show will feature guest speaker Dr. John Francis, an inspiring speaker and renowned expert on oil spill prevention. Dr. Francis is known the world over as the Planetwalker. In 1971, he witnessed an oil spill in San Francisco Bay. The effects of the spill compelled Francis…
Responding to the demands of a growing membership, The Conservation Alliance has added a second full-time staff position. Krissy Moehl started in early November as the Alliance’s new Program Associate. She will focus her time on communications, marketing, and membership services. Moehl has worked in marketing positions in the outdoor industry for more than…
Eastern Mountain Sports raised $15,000 for The Conservation Alliance during the retailer’s Upgrade Your Gear sale event held October 18-21. The company held a similar event in April, bringing the total contribution to more than $30,000 between the two events. The company pledged to share 1 percent of sales equally between the Alliance and The…
A group of four Conservation Alliance members traveled to Washington DC to talk to members of Congress about the importance of securing new Wilderness designations in Rocky Mountain National Park and elsewhere in Colorado. Representatives from Chaco, GoLite, Outdoor Industry Association, and The Conservation Alliance spent two days in meetings with 14 Congressional offices to…
The Conservation Alliance sent checks totaling $400,000 to 17 organizations working to protect wild places throughout North America. The donations marked the Alliance’s final disbursal of funding for 2007, and represent the largest single funding round in the organization’s history. The Alliance has invested $800,000 in conservation projects in 2007, and this round brings total…
Hybrid.Pedal, a bike tour organized by The Conservation Alliance and KEEN, Inc., is raising awareness about conservation projects as is follows a route from Portland, OR to Salt Lake City. The tour will end in Salt Lake on Tuesday, August 7 with a celebration of Utah Wilderness at the downtown Gallivan Center. The Hybrid.Pedal route…
