Boulder-White Clouds, Idaho. Photo: John McCarthy
The Conservation Alliance Funding Criteria
The Conservation Alliance seeks to protect threatened wild places throughout North America for their habitat and recreational values. As a group of outdoor industry companies, we recognize our responsibility to help protect the wild lands and waterways on which our customers recreate and wildlife thrives. We make grants to registered 501(c)(3) organizations whose work meets the following criteria:
- The project should seek to protect a specific wild land or waterway for its habitat and recreational values.
- The campaign should engage grassroots citizen action in support of the conservation effort. We do not fund general education or scientific research projects.
- All projects should be quantifiable with specific goals, objectives, and action plans, and should include a clear measure for evaluating success.
- The project should have a good chance of closure or significant measurable results over a fairly short term (one to three years).