CONSERVATION ALLIANCE WORKS WITH MSN TO PROMOTE MEMBER COMPANIES

The Conservation Alliance launched a new initiative this week, with MSN, to draw attention to Alliance member companies for their collective effort to protect wild lands and waterways throughout North America.

MSN Green (http://green.msn.com/) now features a full page about The Conservation Alliance. The page provides links to each manufacturer and retailer in the membership, and encourages readers to support those companies.

"We are always working to raise awareness of the significant commitment our member companies have made to saving special wild places," said Krissy Moehl, Program Associate at The Conservation Alliance, who orchestrated the project. "We're thrilled that MSN recognizes that our collective effort is meaningful."

To view The Conservation Alliance page on MSN Green, please click http://green.msn.com/Shopping/shop.aspx?sid=406.