Conservation Alliance members, Marmot Mountain, LLC and The Grassroots Outdoor Alliance, a buying group of nearly 36 independent specialty retailers, teamed up in October to raise $5,270 for the Conservation Alliance.
GOA and Marmot raised the funds through the sale of Marmot PreCip™ jackets and pants sold in 22 participating GOA stores. For each purchase of a Marmot PreCip™ jacket or pant, $10 was donated to the Conservation Alliance.
“The Marmot-GOA promotion is a perfect example of how manufacturers and retailers can work together to benefit conservation. The funds they raised will help us in our efforts to protect wild places throughout North America,” said John Sterling, Executive Director of The Conservation Alliance.
“The Conservation Alliance is the only non-profit organization our Alliance supports as an organization. We’re extremely proud of their important work and want to do our part to help them succeed with their conservation efforts,” explains Roanne Miller, GOA President.
Participating GOA stores that helped to make the promotion a success were: Alpine Shop, Ltd., Appalachian Outdoors, Black Creek Outfitters BaseCamp, Black Creek Outfitters, Buffalo Peak Outfitters, Champaign Surplus, Great Outdoor Provision Co., Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Mountain High Outfitters, Nat’s Outdoor Sports, River Sports Outfitters, Peak Sports, Rock Creek Outfitters, Skinny Skis, Travel Country Outdoors, Ute Mountaineer and Wilson’s Eastside Sports.
Tom Fritz, Marmot’s Vice President of Marketing adds, "Everyone at Marmot would like to thank all of the GOA stores that supported this promotion and the exceptional effort they put forth to raise much needed funds for The Conservation Alliance."
For a slideshow promotion photos, click here.