The Conservation Alliance

The Roving Joshua Tree Returns! And this time it’s in YOUR Living Room (or office, or Facebook page) In the wake of a successful Roving Joshua Tree photo postcard collecting campaign, we’re bringing back the Rovin’ Jtree VIRTUALLY. If you’ll recall, last spring, the CWC’s field staff and volunteers took a 7’ tall Joshua Tree photo to a plethora of events in Southern California to talk with local folks about the importance of conserving our beautiful desert lands and to urge people to get their photo taken with the tree to support desert conservation. From April through September the Joshua Tree went a-roving and hundreds of Southern Californians participated in this unique project. The result? Stacks of photos of people with Joshua Trees were delivered to key decision makers in Congress during the CWC’s lobby trip this fall. Well, the postcards were a hit! Even some members of congress who... Read More