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Celebrating 25 Years of Conservation

August 15, 2014 by Serena Bishop

Did you know The Conservation Alliance was founded by four companies in 1989 at the San Francisco airport? Learn more about the history and accomplishments of The Conservation Alliance from our friends in the Outdoor Industry and grantees working to protect our wild places.

In the last 25 years, 42 milion acres, 2,825 river miles and five marine reserves became permanently protected, and 26 dams have been removed thanks to the support of our members and for the hard work of our grantees. We're very grateful for all of the people who made this posible.  Thank you, and we look forward to the next 25 years! 

This video was produced by Ryan Hanlon from Route3Films.

The Sierra Club Supports Permanent Protection

August 12, 2014 by Tuleyome
The Sierra Club supports permanent protection for the Berryessa Snow Mountain region. Here's a video of Sierra Club Executive Director, Michael Brune stating why he supports protection for the amazing public lands. https://www.youtube.com/watch?v=mBAS3Imkw5o&feature=youtu.be... Read More

President Obama building a land conservation legacy: Dolores Huerta

August 06, 2014 by Tuleyome
President Obama building a land conservation legacy: Dolores Huerta By Dolores Huerta      Posted: 08/05/14http://www.dailynews.com/opinion/20140805/president-obama-building-a-land-conservation-legacy-dolores-huerta  In October 2012, I helped welcome President Obama to California as he signed a proclamation designating the home and workplace of César E. Chávez a national monument. The day was warm with the end of summer and the green and brown oak trees that spot the property seemed to reach up and touch the blue sky. Hundreds gathered, from the family of César Chavez to members of the farm worker movement to neighbors bringing their kids to see the president. The establishment of the César E. Chávez National Monument was a remarkable tribute — not only to one man, but also to a movement of people who achieved great change. Looking out over the crowd, the president said that national monuments “tell the story of who we are as Americans.” Around me, I could see... Read More

Outdoor Retailer Summer 2014 Events

July 31, 2014 by Serena Bishop

Headed to Outdoor Retailer in August?  Support The Conservation Alliance and get great deals on gear from our member companies at the show. Download a copy of the event schedule here.

 

Dear President Obama

July 30, 2014 by Tuleyome
Please Click Here to Sign!  Dear President Obama, The Berryessa Snow Mountain region is the crown jewel of Northern California’s wild Inner Coast Range. Public lands stretch nearly one hundred miles from the shores of Lake Berryessa to the flanks of Snow Mountain. This region provides wonderful opportunities to hike, horseback ride, hunt, camp, fish, bird watch, use motorized vehicles in designated areas, enjoy both motorized and non-motorized boating and water recreation, and more. This area includes thriving blue oak woodlands, red fir forests, creek side habitat, an annual explosion of wildflowers, nearly half of California’s dragonfly species, a wealth of butterflies, river otters, trout, tule elk, deer, mountain lions, bears, osprey, and provides habitat to California’s second largest population of wintering bald eagles. The Berryessa Snow Mountain region has botanical biodiversity that makes it the center of the California global hot spot. Establishment of a National Monument will improve... Read More

Grassroots + Marmot Raise Awareness and $10,000

July 28, 2014 by Serena Bishop

In May, we announced a unique partnership between Marmot and Grassroots Outdoor Alliance. Together they set a goal of raising $10,000 for The Conservation Alliance during the month of June by giving us $10 of every Marmot purchase over $99.  Tom Fritz, the VP of Marketing at Marmot, contacted us this morning with great enthusiasm to let us know they reached their $10,000 goal!

Engaging the people who are exploring and enjoying these wild places every day is equally as important as the financial contribution generated from this campaign. Building community support for protecting wildlands and rivers is critical to the success of the projects we fund.  Thanks to Grassroots and Marmot, hundreds of people know they played a part in permanently protecting our wild places.  

In addition to raising awareness, this $10,000 donation is above and beyond the annual membership donations made by each of these members.  We are incredibly proud of our members for their profound commitment to protecting our wild places. Thank you, Grassroots and Marmot, for your continued support!

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Field Notes: Seattle Backyard Collective

July 25, 2014 by Serena Bishop
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The sun was shining for the third Backyard Collective event of 2014 held Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies teamed up with Forterra to organize a day of trail work and restoration in beautiful Discovery Park.

More than 100 volunteers representing Conservation Alliance member companies, including: Brooks, Eddie Bauer, Filson, Nikwax, Patagonia, Perpetual Motion NW, REIStanley, a brand of PMI; and The North Face came together for a day of intense trail work, while learning about Conservation Alliance grantees, including American Rivers, American Whitewater, Save Our Wild Salmon, The Wilderness Society, and Washington Wild during a lunchtime volunteer fair along with other local organizations Puget Soundkeeper Alliance and Washington Trails Association.

"The Conservation Alliance member companies are consistently some of the most productive volunteers we work with all year, and we always look forward to this event," said Andrea Mojzak, Forterra's Green Cities Project Manager.  "This year the volunteers removed over 5,000 square feet of thick blackberry, spread burlap and mulch over 3,300 square feet, decommissioned 100 feet of trail, created over 30 feet of new trail, and replaced rotting steps.  The volunteers accomplished all of this of this with big smiles and most importantly, having fun.  A big thanks to all of the volunteers from Green Seattle Partnership, Seattle Parks, and Forterra." 

 

As part of their Don't Drip and Drive campaign to test 10,000 vehicles for engine leaks, Puget Soundkeeper Alliance conducted leak testing during the event and provided results to participants with incentives to get their leaks fixed as this is a major contributor to polluted runoff in Puget Sound.    

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"As the owner of Conservation Alliance member Perpetual Motion NW, representing member companies Black Diamond, Gregory, Farm to Feet and Ibex, it was an honor to participate in the Seattle Backyard Collective last week," said David Egan. "We had a productive day at Discovery Park, and it was a great opportunity for my staff and me to give back to the local community, and to work alongside other Conservation Alliance member companies. Our collective efforts are an investment not only in the outdoor places where we play, but also in the sustainability of our industry."

The Alliance launched the Backyard Collective Program in 2008 to connect individuals in the outdoor industry with the work of organizations that receive financial support from the group. The Backyard Collective moves that action to the field, and gives people a venue to get their "hands dirty" for the sake of conservation.

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"As first time attendees, Eddie Bauer was thrilled to be working alongside our peers in the Seattle outdoor community," said Damien Huang, Senior Vice President of Design and Merchandising for Eddie Bauer.  "The Conservation Alliance Backyard Collective event series reinforces everything positive about the outdoor industry and our commitment to maintaining open spaces for people to enjoy."

The Conservation Alliance plans to organize additional Backyard Collectives this year in Bend, Portland, and Boulder, Colo. For more information about this event, please contact events coordinator, Brook Hopper brook@conservationalliance.com, or 805-340-5034.

Photo Credit:  Rick Meade/Nikwax

Success: 320 Acres on the Siskiyou Fork of the Smith River

July 24, 2014 by Serena Bishop
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This grantee update is courtesy of Patricia McCleary from the Smith River Alliance.

On July 18th, the Smith River Alliance and the Six Rivers National Forest secured permanent protection of 320 acres along the Siskiyou Fork of the Smith River for public recreation access and habitat protection.

The Siskiyou Fork is a tributary of the Middle Fork of the Smith, located about 10 miles upstream of the town of Gasquet, California. The project protects spawning and rearing habitat for salmon, steelhead, and Coastal cutthroat trout, which are Forest Service Sensitive Species. The project also provides new public access within the Smith River National Recreation Area.

The project is part of an eight-year campaign to add 5,300 acres to the Smith River National Recreation Area, known as the Hurdygurdy Project. With the completion of this phase, the total number of acres secured is 3,705. Hurdygurdy Creek is a significant spawning and rearing tributary for salmon and steelhead and it's one of the most productive salmon streams in the Smith River National Recreation Area.

A special acknowledgement to our partners, including the American Rivers, California Department of Fish and Wildlife, California Sportfishing Protection Alliance, California Trout, California Wilderness Coalition, Del Norte County Fish and Game Advisory Commission, National Wildlife Federation, Pacific Coast Federation of Fishermen's Associations, Salmon Restoration Federation, Save The Redwoods League, Sierra Club, The Conservation Alliance, The David and Lucile Packard Foundation, The Nature Conservancy, The Wilderness Society, Trout Unlimited, the Wild Salmon Center and individual supporters! www.smithriveralliance.org

Protection of 320 Acres along the Siskiyou Fork of the Smith River

July 22, 2014 by Smith River Alliance
On July 18th, the Smith River Alliance and the Six Rivers National Forest secured permanent protection of 320 acres along the Siskiyou Fork of the Smith River for public recreation access and habitat protection. The Siskiyou Fork is a tributary of the Middle Fork of the Smith, located about 10 miles upstream of the town of Gasquet, California. The project protects spawning and rearing habitat for salmon, steelhead, and Coastal cutthroat trout, which are Forest Service Sensitive Species. The project also provides new public access within the Smith River National Recreation Area. The project is part of an eight-year campaign to add 5,300 acres to the Smith River National Recreation Area, known as the Hurdygurdy Project. With the completion of this phase, the total number of acres secured is 3,705. Hurdygurdy Creek is a significant spawning and rearing tributary for salmon and steelhead and it’s one of the most productive... Read More

Write to President Obama

July 21, 2014 by Tuleyome
PLEASE SIGN A POSTCARD OF SUPPORT ASKING PRESIDENT OBAMA TO PERMANENTLY PROTECT THE BERRYESSA SNOW MOUNTAIN REGION!  CLICK HERE TO SIGN!  ... Read More