Why Join?

Bird Ridge  Photo: Lorelei Costa
Bird Ridge Photo: Lorelei Costa

Why Join The Conservation Alliance?

  • Demonstrate your company’s commitment to protecting the wild places that benefit outdoor recreation
  • Support your customers’ passion for recreation on protected lands and water.
  • Align your brand with an industry-leading organization and our network of like-minded outdoor retailers and manufacturer.
  • Participate in an efficient and effective funding program; 100 percent of membership dues go directly to grantees
  • Increase your existing conservation efforts without increasing headcount.
  • Contribute to the long-term health of outdoor recreation, and the Outdoor Industry
  • Membership dues are tax deductible
  • Give Employees the opportunity to participate in a broad range of conservation initiatives
  • 100 percent of your annual dues go directly to our grant fund. Operating expenses are funded through additional member contributions and our Legacy Fund endowment.

Return on Investment: Results Since 1989

  • We have contributed more than $19 million.
  • Those funds have supported over 550 projects.
  • Our grantees have:
    • Protected 51 million acres of wildlands
    • Protected 3,102 river miles
    • Halted or removed 30 dams
    • Acquired 13 climbing areas
    • Designated 5 marine reserves


Grant Program
We make grants twice annually. As a member, your company has the opportunity to nominate two organizations per funding cycle to submit funding requests. Twice each year, your company has the opportunity to vote on which of the nominated organizations should be funded. This program gives you the opportunity to steer significant funds to organizations you think are making a difference in your community, or elsewhere.

The Backyard Collective: Conservation on the Ground
Backyard Collectives bring together member company employees and local grantees for a day of environmental stewardship. These events get your crew out of the office, doing good work to preserve and protect the open spaces in your own backyards.

Advocacy: Bringing Business Voices to Bear on Conservation
The voice of member companies has a strong and influential effect on our elected officials. By leveraging this collective voice, we are able to send a message to decision makers in Washington, DC and on the local level about the economic benefit of protected lands and waters. Through sign-on letters, trips to Washington, and our conservation policy training, your company can become more active in shaping conservation policy.

Content Sharing: Promoboxx
Members can share and promote grant announcements, actionable campaigns, and celebrate conservation victories across their digital networks. By using Promoboxx, the member outreach process is streamlined and brands can publish content from The Conservation Alliance easily through a single platform.

Ambassador Program
Encourage the next generation of key influencers and leaders in the outdoor industry by identifying an individual in your company to serve as an in-house representative to The Conservation Alliance. Ambassadors are motivated, environmentally-conscious employees who serve as a conduit for spreading the word about Conservation Alliance programs and grantee activities within your organization and to your customers.