Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday


Photo:  Uncage the Soul Productions

With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds raised on Giving Tuesday to permanently protect threatened wild places in 2018.

For the first time, The Conservation Alliance has created a consumer-facing campaign for Giving Tuesday, called “You Give. We Protect.” On November 28, Conservation Alliance member companies will share the campaign through their social media channels and invite their customers to join the outdoor industry’s collective effort to add new protected areas to the map by making a donation to The Conservation Alliance.  One hundred percent of the funds raised through this campaign will go directly into The Conservation Alliance grant fund.

In 2017, The Conservation Alliance awarded $1.75-million in grants to 50 conservation organizations working to protect and defend wild places. The group hopes to increase that amount in 2018.

These companies will ask consumers to join the collective effort to protect wild places.

In addition to sharing the “You Give, We Protect” campaign, the following Conservation Alliance member companies will raise funds for The Conservation Alliance through creative cause marketing campaigns on Giving Tuesday:

  • Arc’teryx will support The Conservation Alliance through its ecommerce channel and dealer network on Giving Tuesday. Arc’teryx will use Promoboxx to encourage dealers and retail stores to help raise money for The Conservation Alliance and the protection of wild places.
  • Moosejaw will donate 10-percent of sales generated from its “Almost Gift Card” promotion running on Giving Tuesday to The Conservation Alliance. Customers must use the promotion code (FREEMONEY) for the donation to be applied. For more information, visit
  • GRAYL will donate 25-percent of Giving Tuesday revenue to The Conservation Alliance. GRAYL purifiers make safe, clean water from virtually any freshwater source. Visit for more details.
  • Wilderness Press will promote the Conservation Alliance campaign on their blogs and social media, and offer a coupon code for an additional 5-percent off products to anyone who donates to the Conservation Alliance on Giving Tuesday.
  • BoCo Gear will direct a percentage of proceeds on Giving Tuesday to The Conservation Alliance. For more information, visit
  • Uncage the Soul Productions will host an online auction to raise funds for The Conservation Alliance. The item up for auction is an extra large print (60″ x 44″) of Oregon’s beloved Crater Lake. The auction will go live on Tuesday, November 28, at 8:00 a.m. PT on the Uncage the Soul Facebook page. The auction will be open for 12 hours only and will close at 8 PM PT with 100-percent of the winning auction bid going directly to The Conservation Alliance.
  • Stio will donate a portion of online sales on Giving Tuesday to The Conservation Alliance. Visit for details.
  • Promoboxx, a partner of The Conservation Alliance, is a brand-to-retailer marketing platform that enables members to promote and share the Giving Tuesday campaign content with their local retailer networks. In addition to supporting The Conservation Alliance by increasing Giving Tuesday awareness and donations among local consumers, Promoboxx is also making a campaign donation.

“The Conservation Alliance fights every day to protect America’s wild places, which are under threat as never before. Our customers use and love America’s public lands, so GRAYL is joining the fight!” said Travis Merrigan, co-founder of GRAYL. “On Giving Tuesday, we’re proud to donate 25-percent of sales of our water purifiers to The Conservation Alliance, so our public lands stay public for generations to come,” said Merrigan.

“Asking our member companies to raise money for The Conservation Alliance on Giving Tuesday is unprecedented, but so are the attacks on our public lands,” said Josie Norris, communications and grant program manager at The Conservation Alliance. “Behind every Conservation Alliance member company there is a group of passionate employees who value the protection of wild places, and they are eager to help us increase our investment, and impact, in 2018.”

Grantees Deliver Three Conservation Victories

Photo:  Aaron Theisen

In October 2016, The Conservation Alliance invested $820,000 in grassroots conservation organizations. Each grant went to a project working to secure permanent protection for a specific threatened wild place. We direct organizations to use our funding over the course of a 12-month period. At the end of the grant period, we ask each group for a 12-month final report. These reports play a key role in helping us determine the return on our investment.

Conservation Alliance grantees funded in the last 12 months reported three conservation victories, permanently protecting 7,296 acres and one climbing area.

Following is a summary of the progress our grantees have made with our funding.  At the end of this summary are several exciting updates on work we funded in April 2017. We will share final reports on all of our April 2017 grants in April 2018.

Download a PDF of the grantee report summaries here.


Summer 2017 Grant Announcement


The Conservation Alliance is pleased to fund the following organizations to support their efforts to protect wild lands and waterways for their habitat and recreation values. These grants are made possible by more than 210 businesses who care passionately about protecting wild places for future generations. Each of these businesses is a member of The Conservation Alliance, and plays a critical role in determining which organizations receive funding. Thank you to all of our members for protecting wild places across North America.

Learn more about the projects funded in this grant cycle:

Promoboxx Supports The Conservation Alliance Mission Through Partnership


We’re excited to announce a new partnership with Promoboxx, the only brand-to-retailer commerce platform that connects and aligns national brands with independent, specialty retailers to drive local awareness and sales. Through this partnership, The Conservation Alliance will utilize Promoboxx to provide more than 200 member companies with stories about land and water conservation opportunities across North America. Collectively, these companies will raise awareness about the importance of protecting wild places for future generations by sharing these stories with millions of social media followers.

Promoboxx currently works with a variety of outdoor brands who are current members of The Conservation Alliance, including Arc’teryx, KEEN, Salomon, and Superfeet. These national manufacturing brands partner with Promoboxx to connect and align with independent, specialty retailers to increase their local awareness and sales. The platform enables national brands to easily and effectively provide brand-approved content and campaigns to their specialty retailers. Retailers, in turn, promote the brand content across their digital and social channels to drive local awareness and sales. The Conservation Alliance is extending Promoboxx in a brand new model that provides content that their outdoor brand members can then share across their own digital and social channels.

The Conservation Alliance will leverage the Promoboxx platform to connect, align, and distribute their digital content and campaigns to more than 200 member organizations. This partnership will help The Conservation Alliance grow the visibility of their content and mission and strengthen their member community. Through Promoboxx, members can share and promote grant announcements, actionable campaigns, and celebrate conservation victories across their digital networks. By using Promoboxx, the member outreach process is streamlined and brands can publish content from The Conservation Alliance easily through a single platform.

All Conservation Alliance members are invited to access and share Conservation Alliance content using Promoboxx.  Click here to sign up.

“We were looking for an easy way to provide social media content to our member companies,” said Josie Norris, Program Manager at The Conservation Alliance. “Two Conservation Alliance board members introduced me to Promoboxx after having great success with the platform. Sharing conservation stories and actionable campaigns using Promoboxx will undoubtedly support our advocacy efforts and help us recruit new companies to join The Conservation Alliance, both of which will help add new protected areas to the map in the coming years.”

“Promoboxx is thrilled to partner with The Conservation Alliance,” said Ben Carcio, CEO and Co-Founder at Promoboxx. “The outdoor industry is one that Promoboxx works closely with, and we are so impressed by the work that The Conservation Alliance has done to defend and protect lands and wildlife across America. The Conservation Alliance’s mission of protecting and restoring America’s wild places is one that we appreciate, and we look forward to supporting The Conservation Alliance as they continue to do great work that matters.”

To view how Promoboxx connects and aligns brands with their local retailers to increase local awareness and sales, check out the lookbook recognizing the top digital campaigns of the year or visit

About Promoboxx

Promoboxx is the only brand-to-retailer commerce platform that connects and aligns national brands with independent, speciality retailers to drive local awareness and sales. Founded in 2010 and headquartered in Boston, Massachusetts, Promoboxx partners with leading brands in the outdoor, footwear, auto, appliance, flooring, animal nutrition, and hearing aid industries. Within the outdoor industry, Promoboxx works with Smartwool, Arc’teryx, Patagonia, Keen, Salomon, Wigwam, Osprey Packs, and more. Additional information is available at

Ruffwear Contributes $50,000 to Public Lands Defense Fund


Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the funds into its new Public Lands Defense Fund, created by the organization to preserve and defend the integrity of our public lands system.

The Bend, Oregon-based manufacturer of performance dog gear is a long-time member of The Conservation Alliance, and is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines.

The Conservation Alliance established the Public Lands Defense Fund (PLDF) in January 2017 to safeguard the integrity of our public lands in the face of dramatic proposals at the federal and state levels that would undermine those lands.

“We are grateful to Ruffwear for demonstrating such leadership in our shared effort to protect and defend public lands,” said John Sterling, executive director of The Conservation Alliance. “These lands are the backbone of outdoor recreation in America.”

The Conservation Alliance makes grants from the PLDF to support conservation organizations working to defend public lands. President Trump recently ordered Interior Secretary Ryan Zinke to review 26 national monuments designated since 1996 to determine whether they should be reduced in size, or rescinded entirely. The PLDF has already funded nine organizations to defend national monuments in Oregon, California, Nevada, New Mexico, Utah, and Arizona. The fund has also supported efforts to prevent the transfer of public lands to private ownership in Oregon, and to oppose legislation that would undermine bedrock environmental laws.

“We believe in serving our community and protecting wild places,” said Ruffwear President Will Blount. “Many of the moments we cherish most with our dogs take place on our public lands. The Conservation Alliance is doing critical work to safeguard public lands and waterways, and this donation is our contribution to that effort to ensure that future generations of pups and people will be able to experience America’s natural treasures.”

The Conservation Alliance will contribute at least $255,000 from the PLDF in 2017. All companies and individuals are welcome to contribute to the fund. The PLDF supplements the organization’s regular funding program, which, since 1989, has supported efforts to secure new protections for wild places throughout North America. In 2017, The Conservation Alliance will make grants totaling $1.6 million from that regular grant program.


Grantees Deliver Nine Conservation Victories


In April 2016, The Conservation Alliance invested $820,000 in grassroots conservation organizations. Each grant went to a project working to secure permanent protection for a specific threatened wild place.  We direct organizations to use our funding over the course of a 12-month period. At the end of the grant period, we ask each group for a final report. These reports play a key role in helping us determine the return on our investment.

Conservation Alliance grantees funded in the last 12 months reported nine conservation victories, permanently protecting 3,700,615 acres, 107 river miles and one climbing area.

On April 1, we received 24 final reports. Following is a summary of the progress our grantees have made with our funding. At the end of the summary are several exciting updates on work we funded in October 2016. We will share final reports on all of our October 2016 grants in October 2017.

Download the complete report summary here.

Welcoming New Staff and Board Members

Left to Right: Kirsten Blackburn, Tyler LaMotte and Mary Maliff

The Conservation Alliance board elected Tyler LaMotte, VP of Global Brand Marketing at KEEN, Inc., and Mary Maliff, Director at The Forest Group to serve on our board of directors. LaMotte was elected by the board of directors to fill an unexpected vacancy, while The Conservation Alliance membership elected Maliff during an annual board election.

Tyler and Mary bring exciting fresh blood to The Conservation Alliance, and we will benefit from the broad range of experience that they bring to the table. Tyler’s term began in May, and Mary’s term will begin on July 25, 2017.

In addition to the new board members, Kirsten Blackburn joined The Conservation Alliance as the new Advocacy Program Manager. Kirsten previously worked at KEEN, Inc. where she played a lead role in the company’s Live Monumental campaign. Kirsten also served on The Conservation Alliance board. In her new role, Kirsten will lead will lead our efforts to educate and engage member companies on public lands issues.

These additions to the staff and board come at a time when America’s public lands are threatened by proposals by the Trump Administration and members of Congress to undermine long-standing protections for our special wild places.

We are fortunate to operate in an industry that cherishes our wildlands and rivers, and to work with talented people like Tyler, Mary, and Kirsten who are so committed to our mission.

Announcing Five Grants to Support Public Lands Events Nationwide on July 27

The Conservation Alliance awarded five grants to conservation organizations to support “This Land is Our Land” celebrations in Oregon, California, Minnesota and New Mexico. The public lands celebrations will take place on July 27, the same day as the outdoor industry’s “This Land is Our Land March For Public Lands” in Salt Lake City, UT.

“America’s public lands are the backbone of the outdoor industry, and they support local outdoor recreation economies across the county. With help from Conservation Alliance grantees, people in California, New Mexico, Minnesota and Oregon will have the opportunity to join the outdoor industry’s celebration of public lands on July 27,” said John Sterling, executive director of The Conservation Alliance.

Grant recipients will host public lands celebrations in their communities to raise awareness and spark public lands discussions. Each group hosting an event has received Conservation Alliance funding for efforts to secure protections for public lands, and many of these protections are now at risk under Trump Administration and Congressional proposals. The events will provide a platform for people to express support and enthusiasm for public lands in communities that rely on protected land to support the local outdoor recreation economy.

The grants will support public lands celebrations in Medford, Oregon; Bend, Oregon; Las Cruces, New Mexico; Ely, Minnesota; and Mammoth Lakes, California.

“Oregonians share a deep love for our public lands and in Bend and Central Oregon public lands are a big part of our way of life,” said Brent Fenty, executive director of Oregon Natural Desert Association. “Public lands are also an important part of our local economy and help attract people and businesses who care about them. We are proud to work with this great community to highlight the value of public lands with the This Land is Our Land Rally on July 27th.

Grant recipients include:

Klamath-Siskiyou Wildlands Center
Medford, OR

Oregon Natural Desert Association
Bend, OR

New Mexico Wilderness Alliance
Las Cruces, NM

Northeastern Minnesotans for Wilderness
Ely, MN

Winter Wildlands Alliance
Mammoth Lakes, CA


About the “This Land is Our Land March For Public Lands”
The “This Land is Our Land March For Public Lands”, hosted by The Conservation Alliance, Outdoor Industry Association and Outdoor Alliance, will take place on July 27, Day Two of Outdoor Retailer Summer Market 2017. The march will start in the South Plaza of the Salt Palace Convention Center at 4:30 p.m. and will proceed along a designated route to the Utah State Capitol. At the Capitol, industry leaders and experts will hold a 45-minute rally to raise issues that spark further public lands discussion and action. Speakers include Utah tribal leaders, outdoor industry leaders, athletes, and policy makers.

All Outdoor Retailer show attendees as well as interested citizens of Utah are welcome to attend. All participants are asked to abide by the established Code of Conduct.

$110,000 Awarded to Nine Organizations Defending Public Lands

Photo:  Tim Peterson

The Conservation Alliance Board has approved nine emergency grants to support organizations working to defend our public lands. The grants, totaling $110,000, come from our new Public Lands Defense Fund.  We have awarded a total of $145,000 in grants from this fund in 2017 and plan to disburse at least $185,000 before the end of this year.

We established the Public Lands Defense Fund in January 2017 with contributions from Patagonia, The North Face, Arc’teryx, GU Energy Labs and Ibex Outdoor Clothing. Together, these four companies have committed $185,000 this year to support efforts to defend the integrity of our public lands. The Conservation Alliance board of directors awarded the following Public Lands Defense Fund grants last week:

Organization Project Amount
Earthworks Grassroots Campaign to Defend NEPA  $       7,500
Friends of Cedar Mesa Strategic Defense of Bears Ears National Monument  $     20,000
Friends of Nevada Wilderness Gold Butte National Monument Defense Campaign  $     10,000
Grand Canyon Trust Defending Bears Ears National Monument  $     10,000
New Mexico Wilderness Alliance Organ Mountains-Desert Peaks Defense Campaign $     15,000
Outdoor Alliance Navigating the New Public Land Heist  $       5,000
Soda Mountain Wilderness Council Defending the Cascade-Siskiyou National Monument  $     10,000
The Wilderness Society Defending Our National Monuments in California and Arizona  $     17,500
Western Environmental Law Center Cascade-Siskiyou National Monument Defense  $     15,000

Seven organizations received funding to respond to President Trump’s executive order directing Interior Secretary Ryan Zinke to review all national monument designations larger than 100,000 acres from the past 21 years. Going back to 1999, The Conservation Alliance awarded 25 grants, totaling $765,000, to 13 different conservation organizations whose work was instrumental in protecting 10 of the national monuments included in the review.

Every organization that received funding for national monument defense is a former grantee of The Conservation Alliance. These organizations used Conservation Alliance funding to help designate the national monuments, and now will use Alliance funding to defend them.

“We opposes any effort to change the boundaries of existing national monuments through executive action. These monuments protect landscapes with important recreation, cultural, and habitat values,” said John Sterling, executive director of The Conservation Alliance. “We invested in the designation of these monuments, and we are proud to be in a position to fund the groups working to defend them.”

In addition to national monument defense,  we awarded grants to Outdoor Alliance for its effort to oppose the transfer of federal lands to states and public lands to private ownership, and Earthworks for its effort to defend the National Environmental Policy Act (NEPA).

Bears Ears National Monument 15-Day Comment Period is Open


On April 27th, President Trump signed an Executive Order (EO #13792) directing Interior Secretary Ryan Zinke to review 27 National Monuments designated or expanded since January 1, 1996, to determine whether their boundaries are consistent with the intent of the Antiquities Act. This order identified Bears Ears as the first priority, and requires Secretary Zinke to submit a recommendation on the monument’s future by June 10th. Utah’s political leaders are pressuring President Trump to shrink or rescind Bears Ears National Monument.  While no President has ever attempted to revoke a National Monument, it is unclear how the President will respond to Secretary Zinke’s recommendations.

This EO threatens some of our most precious landscapes, many of which help us define who we are as a nation. We will potentially see recommendations to rescind any of the 27 National Monuments, scale them back in size, or alter the Antiquities Act – the bedrock conservation tool from which these National Monuments were designated.

The Department of Interior (DOI) opened a 15-day public comment period during which individuals and organizations may weigh in on the future of Bears Ears National Monument.  The commend period ends on May 26th. Now is the time for Secretary Zinke to hear why keeping this National Monument intact is so important to our community.

Follow these steps to make a comment:

  1.  Click this link to access the DOI comment page: 

  2.  Copy and paste the comment below.  It is very important that you personalize your comment. If you don’t personalize it, your comment may not be counted.  Please edit or add text based on your own experience.  


As an outdoor enthusiast who loves our public lands, I support the designation of Bears Ears National Monument and ask that it’s boundaries remain unchanged.

For more than 100 years, Presidents of both parties have used the Antiquities Act–a tool signed into law by Theodore Roosevelt–to enact far-sighted protections for our common American inheritance. Bears Ears is exactly the kind of place the Antiquities Act intended to protect. It is rich in cultural history which inspired a historic coalition of tribes to band together to push for its designation. In addition to protecting over 100,000 archaeological sites, the designation preserves world-class recreation opportunities in places like Cedar Mesa, Grand Gulch, and Indian Creek.

The process that led to the designation of Bears Ears National Monument was thorough and transparent. For more than 80 years, decision makers from all sides presented proposals seeking permanent protection of all or part of this incredible landscape. The boundaries were informed by both the multi-year Public Lands Initiative and by a proposal from the Bears Ears Inter-Tribal Coalition. Those boundaries do not exceed the acreage necessary to preserve the rich cultural heritage, ecological values, and recreation assets.

Thank you for reviewing the decades of hard work and thoughtful consideration that culminated in the designation of Bears Ears National Monument. Please recommend that President Trump leave the current Bears Ears National Monument boundaries in place.

Want to do more?

Click this link to post this action alert to your Twitter feed:  ACTION ALERT: We have 15 days to tell @SecretaryZinke to protect #BearsEars. Submit your comment today!

Share our Facebook post with your friends. Ask them to take action to protect Bears Ears National Monument too!

The formal public comment period to weigh in on Bears Ears National Monument is open until May 26, 2017.  The formal public comment period to weigh in on the remaining 26 National Monuments included in the review process closes July 10, 2017. We will be circulating another action alert for these monuments after May 26.


The Conservation Alliance was deeply involved in securing designation for Bears Ears National Monument. Through our funding program, we supported the grassroots organizations that led the effort to protect this special landscape. And through our advocacy efforts, we helped bring the outdoor industry’s own voice to bear on the effort. Last December we all celebrated a monumental victory when President Obama declared this landscape a National Monument, protecting 1.35 million acres of rich archeological history and world-class outdoor recreation. The designation preserved 100,000 archaeological sites, and some of our favorite places to play in Utah, including Cedar Mesa, Grand Gulch, and Indian Creek.




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