Arctic National Wildlife Refuge, Photo by Florian Schulz
Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from US e-commerce sales on Giving Tuesday to The Conservation Alliance’s Public Lands Defense Fund.
The Vancouver, BC-based manufacturer of outdoor performance apparel and equipment is a long-time member of The Conservation Alliance, and is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities.
The Conservation Alliance established the Public Lands Defense Fund (PLDF) in January, 2017 to safeguard the integrity of our public lands in the face of dramatic proposals at the federal and state levels that would undermine those lands. On the Tuesday following Thanksgiving, all proceeds from net U.S. online sales at arcteryx.com will be donated to this cause to protect at-risk wild spaces and conservation laws.
“We support conservation projects not only in Canada, but around the world. The need to protect the public lands system in the U.S. is at a critical point in time. As industry leaders, it is our responsibility to step up for our community and the environment in which we exist,” Arc’teryx GM/President, Jon Hoerauf said. “We want our customers to channel their purchase into protecting public lands, and we want them to know that Arc’teryx stands with them in our commitment to defending wild spaces and making efforts to preserve the systems that keep them wild.”
Through the PLDF, The Conservation Alliance will contribute more than $250,000 in 2017 to organizations working to: 1) defend existing national monuments; 2) preserve our core environmental laws; and 3) prevent the transfer of public lands to the states or to private ownership.
“Public lands in the US have never been more threatened than they are right now.” The Conservation Alliance Executive Director, John Sterling said. “Arc’teryx is making a bold move, giving their customers the opportunity to support public lands protection during the holiday season, and putting their values above profit”