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Arc’teryx to Donate 100 Percent of Proceeds on Giving Tuesday to the Public Lands Defense Fund

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Arctic National Wildlife Refuge, Photo by Florian Schulz

Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from US e-commerce sales on Giving Tuesday to The Conservation Alliance’s Public Lands Defense Fund.

The Vancouver, BC-based manufacturer of outdoor performance apparel and equipment is a long-time member of The Conservation Alliance, and is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities.

The Conservation Alliance established the Public Lands Defense Fund (PLDF) in January, 2017 to safeguard the integrity of our public lands in the face of dramatic proposals at the federal and state levels that would undermine those lands. On the Tuesday following Thanksgiving, all proceeds from net U.S. online sales at arcteryx.com will be donated to this cause to protect at-risk wild spaces and conservation laws.

“We support conservation projects not only in Canada, but around the world. The need to protect the public lands system in the U.S. is at a critical point in time. As industry leaders, it is our responsibility to step up for our community and the environment in which we exist,” Arc’teryx GM/President, Jon Hoerauf said. “We want our customers to channel their purchase into protecting public lands, and we want them to know that Arc’teryx stands with them in our commitment to defending wild spaces and making efforts to preserve the systems that keep them wild.”

Through the PLDF, The Conservation Alliance will contribute more than $250,000 in 2017 to organizations working to: 1) defend existing national monuments; 2) preserve our core environmental laws; and 3) prevent the transfer of public lands to the states or to private ownership.

“Public lands in the US have never been more threatened than they are right now.” The Conservation Alliance Executive Director, John Sterling said. “Arc’teryx is making a bold move, giving their customers the opportunity to support public lands protection during the holiday season, and putting their values above profit”

New Public Land Protections Proposed for California’s Central Coast

2015.04.28 Ojai (6 of 10) Jack Schlinkert

By Dup Crosson and Matt Sayles, California Wilderness Coalition

CalWild and their partners in the Central Coast Wild Heritage Coalition celebrated the introduction of a bill that would protect thousands of acres of sensitive habitat in the Los Padres National Forest and Carrizo Plain National Monument.

The Central Coast Heritage Protection Act (CCHPA) was introduced by Representative Salud Carbajal (D-CA) and Senator Kamala Harris (D-CA). It is the culmination of over seven years of outreach and discussion involving local businesses, mountain bikers, elected officials, ranchers, conservationists, and other stakeholders that are all involved in the future protection and management of these iconic lands.  The CCHPA has been supported by the Conservation Alliance and its member companies for many years, and this partnership has been instrumental in getting the bill introduced again in 2017.

The Central Coast Heritage Protection Act would safeguard 245,000 acres of wilderness, create two scenic areas encompassing 34,882 acres, and designate 159 miles of wild and scenic rivers in the Los Padres National Forest and the Carrizo Plain National Monument. These protections would help ensure clean water for local communities, stimulate a vibrant local economy, provide outdoor recreation opportunities for present and future generations, mitigate the effects of climate change by conserving resources and wildlife habitat. Descriptions of the areas and rivers proposed for protection are at https://www.calwild.org/portfolio/centralcoast/.

Rep. Salud Carbajal and Cal Wild’s Matt Sayles, October 2017

“We are thrilled that Rep. Carbajal has continued his longstanding history as an environmental leader on the Central Coast,” said Matt Sayles, Central Coast Conservation Director for CalWild. “He has been supportive of our work and efforts going back many years prior to being elected to Congress.We are equally excited to see Senator Harris engage in this effort—this being her first wilderness legislation since her election as Senator last year. In a political climate that has seen several attempts at undermining our rich national legacy of public land protection, it is inspiring to see our leaders in California advocating for more protection—not less.”

California’s Central Coast is known for its iconic oak woodlands, chaparral-draped coastal mountains, and the awe-inspiring Channel Islands. The region includes the Los Padres National Forest, California’s second largest national forest. The forest extends nearly 220 miles across the scenic Coast and Transverse Mountain Ranges, rising from the Pacific Ocean to over 8,800 feet in elevation.

West Paso Robles rancher and business owner Greg McMillan said, “My family has lived in this area for six generations and it is my heart. I own and operate a small-scale, grass-fed beef operation on family land and have planted an olive orchard. We are blessed to live in an area that contains some of the most rural and wild lands in the West, but the pressures on this land are great. The Central Coast Heritage Protection Act will ensure that our wildest lands and rivers remain intact.”

The forest provides habitat for 468 species of wildlife including the California condor and the southern steelhead. The region also includes the Carrizo Plain National Monument, the last intact native grassland where pronghorn antelope and tule elk wander free. These wild lands are rich in Native American history, and are popular places for recreation. They are also vital sources of drinking water for local communities and for the agricultural and wine industries.

“Representative Carbajal and Senator Kamala Harris’ introduction of the CCHPA shows a new generation is picking up the torch to protect California’s wild heritage. Regardless of the obstacles, we will work to make it a reality,” Ryan Henson, Senior Policy Director, CalWild.

For more information, visit: https://www.calwild.org/portfolio/centralcoast/

Save the Date! The Conservation Alliance Breakfast with Kevin Fedarko & Pete McBride

The Grand Canyon by Pete McBride

The Conservation Alliance Breakfast
Friday, January 26, 2018
7:00-9:00 AM
The Hyatt, Centennial Ballroom, Denver CO

BETWEEN RIVER AND RIM: Hiking the Grand Canyon

A Presentation by writer Kevin Fedarko and photographer/filmmaker Pete McBride

In an effort to share the Grand Canyon’s uncharted glory and shed light on the myriad threats it faces, writer Kevin Fedarko and photographer/filmmaker Pete McBride set off on an audacious and demanding adventure this year: to transect the length of the canyon on foot. This trek is not the pair’s first adventure together, but it may be the toughest.

An award-winning photographer, writer, and filmmaker, Pete has traveled to over 70 countries for a number of publications and companies, including National Geographic Society, Outside magazine, Patagonia, and The Nature Conservancy. A passionate conservationist, Pete has been named a “Freshwater Hero” by National Geographic. Kevin left his post as a top editor at Outside magazine for the dusty abyss of the Grand Canyon. Kevin is the author of The Emerald Mile and his work has been featured in National Geographic Adventure, Esquire, and Time, among other publications. The Conservation Alliance Breakfast is open to the public, so bring a friend.

Arrive Tired, Leave Inspired. 

Kevin Fedarko and Pete McBride

Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday

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Photo:  Uncage the Soul Productions

With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds raised on Giving Tuesday to permanently protect threatened wild places in 2018.

For the first time, The Conservation Alliance has created a consumer-facing campaign for Giving Tuesday, called “You Give. We Protect.” On November 28, Conservation Alliance member companies will share the campaign through their social media channels and invite their customers to join the outdoor industry’s collective effort to add new protected areas to the map by making a donation to The Conservation Alliance.  One hundred percent of the funds raised through this campaign will go directly into The Conservation Alliance grant fund.

In 2017, The Conservation Alliance awarded $1.75-million in grants to 50 conservation organizations working to protect and defend wild places. The group hopes to increase that amount in 2018.

These companies will ask consumers to join the collective effort to protect wild places.

In addition to sharing the “You Give, We Protect” campaign, the following Conservation Alliance member companies will raise funds for The Conservation Alliance through creative cause marketing campaigns on Giving Tuesday:

  • Arc’teryx will support The Conservation Alliance through its ecommerce channel and dealer network on Giving Tuesday. Arc’teryx will use Promoboxx to encourage dealers and retail stores to help raise money for The Conservation Alliance and the protection of wild places.
  • Moosejaw will donate 10-percent of sales generated from its “Almost Gift Card” promotion running on Giving Tuesday to The Conservation Alliance. Customers must use the promotion code (FREEMONEY) for the donation to be applied. For more information, visit Moosejaw.com.
  • GRAYL will donate 25-percent of Giving Tuesday revenue to The Conservation Alliance. GRAYL purifiers make safe, clean water from virtually any freshwater source. Visit thegrayl.com for more details.
  • Wilderness Press will promote the Conservation Alliance campaign on their blogs and social media, and offer a coupon code for an additional 5-percent off products to anyone who donates to the Conservation Alliance on Giving Tuesday.
  • BoCo Gear will direct a percentage of proceeds on Giving Tuesday to The Conservation Alliance. For more information, visit bocogear.com.
  • Uncage the Soul Productions will host an online auction to raise funds for The Conservation Alliance. The item up for auction is an extra large print (60″ x 44″) of Oregon’s beloved Crater Lake. The auction will go live on Tuesday, November 28, at 8:00 a.m. PT on the Uncage the Soul Facebook page. The auction will be open for 12 hours only and will close at 8 PM PT with 100-percent of the winning auction bid going directly to The Conservation Alliance.
  • Stio will donate a portion of online sales on Giving Tuesday to The Conservation Alliance. Visit Stio.com for details.
  • Promoboxx, a partner of The Conservation Alliance, is a brand-to-retailer marketing platform that enables members to promote and share the Giving Tuesday campaign content with their local retailer networks. In addition to supporting The Conservation Alliance by increasing Giving Tuesday awareness and donations among local consumers, Promoboxx is also making a campaign donation.

“The Conservation Alliance fights every day to protect America’s wild places, which are under threat as never before. Our customers use and love America’s public lands, so GRAYL is joining the fight!” said Travis Merrigan, co-founder of GRAYL. “On Giving Tuesday, we’re proud to donate 25-percent of sales of our water purifiers to The Conservation Alliance, so our public lands stay public for generations to come,” said Merrigan.

“Asking our member companies to raise money for The Conservation Alliance on Giving Tuesday is unprecedented, but so are the attacks on our public lands,” said Josie Norris, communications and grant program manager at The Conservation Alliance. “Behind every Conservation Alliance member company there is a group of passionate employees who value the protection of wild places, and they are eager to help us increase our investment, and impact, in 2018.”

Grantees Deliver Three Conservation Victories

Photo:  Aaron Theisen

In October 2016, The Conservation Alliance invested $820,000 in grassroots conservation organizations. Each grant went to a project working to secure permanent protection for a specific threatened wild place. We direct organizations to use our funding over the course of a 12-month period. At the end of the grant period, we ask each group for a 12-month final report. These reports play a key role in helping us determine the return on our investment.

Conservation Alliance grantees funded in the last 12 months reported three conservation victories, permanently protecting 7,296 acres and one climbing area.

Following is a summary of the progress our grantees have made with our funding.  At the end of this summary are several exciting updates on work we funded in April 2017. We will share final reports on all of our April 2017 grants in April 2018.

Download a PDF of the grantee report summaries here.

 

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