Celebrating 25 Years

Did you know The Conservation Alliance was founded by four companies in 1989 at the San Francisco airport? Learn more about the history and accomplishments of The Conservation Alliance from our friends in the Outdoor Industry and grantees working to protect our wild places. In the last 25 years, 42 milion acres and 2,825 river…

Grassroots + Marmot Raise Awareness and $10,000

  In May, we announced a unique partnership between Marmot and Grassroots Outdoor Alliance. Together they set a goal of raising $10,000 for The Conservation Alliance during the month of June by giving us $10 of every Marmot purchase over $99.  Tom Fritz, the VP of Marketing at Marmot, contacted us this morning with great enthusiasm to…

Field Notes: Seattle Backyard Collective

The sun was shining for the third Backyard Collective event of 2014 held Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies teamed up with Forterra to organize a day of trail work and restoration in beautiful Discovery Park. More than 100 volunteers representing Conservation Alliance member companies, including: Brooks, Eddie Bauer,Filson, Nikwax, Patagonia, Perpetual Motion NW, REI, Stanley, a brand…

Success: 320 Acres on the Siskiyou Fork of the Smith River

This grantee update is courtesy of Patricia McCleary from the Smith River Alliance. On July 18th, the Smith River Alliance and the Six Rivers National Forest secured permanent protection of 320 acres along the Siskiyou Fork of the Smith River for public recreation access and habitat protection. The Siskiyou Fork is a tributary of the Middle Fork of the…