Grassroots + Marmot Raise Awareness and $10,000



In May, we announced a unique partnership between Marmot and Grassroots Outdoor Alliance. Together they set a goal of raising $10,000 for The Conservation Alliance during the month of June by giving us $10 of every Marmot purchase over $99.  Tom Fritz, the VP of Marketing at Marmot, contacted us this morning with great enthusiasm to let us know they reached their $10,000 goal!

Engaging the people who are exploring and enjoying these wild places every day is equally as important as the financial contribution generated from this campaign. Building community support for protecting wildlands and rivers is critical to the success of the projects we fund.  Thanks to Grassroots and Marmot, hundreds of people know they played a part in permanently protecting our wild places.

In addition to raising awareness, this $10,000 donation is above and beyond the annual membership donations made by each of these members.  We are incredibly proud of our members for their profound commitment to protecting our wild places. Thank you, Grassroots and Marmot, for your continued support!


Field Notes: Seattle Backyard Collective

Backyard Collective Seattle, July 2014

The sun was shining for the third Backyard Collective event of 2014 held Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies teamed up with Forterra to organize a day of trail work and restoration in beautiful Discovery Park.

More than 100 volunteers representing Conservation Alliance member companies, including: BrooksEddie Bauer,FilsonNikwaxPatagoniaPerpetual Motion NWREIStanley, a brand of PMI; and The North Face came together for a day of intense trail work, while learning about Conservation Alliance grantees, including American Rivers,American WhitewaterSave Our Wild SalmonThe Wilderness Society, and Washington Wild during a lunchtime volunteer fair along with other local organizations Puget Soundkeeper Alliance and Washington Trails Association.

“The Conservation Alliance member companies are consistently some of the most productive volunteers we work with all year, and we always look forward to this event,” said Andrea Mojzak, Forterra’s Green Cities Project Manager.  “This year the volunteers removed over 5,000 square feet of thick blackberry, spread burlap and mulch over 3,300 square feet, decommissioned 100 feet of trail, created over 30 feet of new trail, and replaced rotting steps.  (more…)

Success: 320 Acres on the Siskiyou Fork of the Smith River

Photo:  Smith River Alliance

This grantee update is courtesy of Patricia McCleary from the Smith River Alliance.

On July 18th, the Smith River Alliance and the Six Rivers National Forest secured permanent protection of 320 acres along the Siskiyou Fork of the Smith River for public recreation access and habitat protection.

The Siskiyou Fork is a tributary of the Middle Fork of the Smith, located about 10 miles upstream of the town of Gasquet, California. The project protects spawning and rearing habitat for salmon, steelhead, and Coastal cutthroat trout, which are Forest Service Sensitive Species. The project also provides new public access within the Smith River National Recreation Area.

The project is part of an eight-year campaign to add 5,300 acres to the Smith River National Recreation Area, known as the Hurdygurdy Project. With the completion of this phase, the total number of acres secured is 3,705. Hurdygurdy Creek is a significant spawning and rearing tributary for salmon and steelhead and it’s one of the most productive salmon streams in the Smith River National Recreation Area.

A special acknowledgement to our partners, including the American Rivers, California Department of Fish and Wildlife, California Sportfishing Protection Alliance, California Trout, California Wilderness Coalition, Del Norte County Fish and Game Advisory Commission, National Wildlife Federation, Pacific Coast Federation of Fishermen’s Associations, Salmon Restoration Federation, Save The Redwoods League, Sierra Club, The Conservation Alliance, The David and Lucile Packard Foundation, The Nature Conservancy, The Wilderness Society, Trout Unlimited, the Wild Salmon Center and individual supporters!

Wild Olympics Campaign featured on “This American Land”


The Wild Olympics Campaign and the local effort to safeguard clean water and old growth forests are highlighted in a new episode of "This American Land", a national TV program on PBS. The segment features interviews with a number of Olympic Peninsula community members working to permanently protect ancient forests and salmon streams on Olympic National Forest as wilderness and Wild and Scenic Rivers.  

Senator Patty Murray (D-WA) and Representative Derek Kilmer (D-WA) have introduced legislation to permanently protect more than 126,000 acres of ancient and mature forests on Olympic National Forest as wilderness, and 19 Olympic Peninsula rivers and major tributaries as Wild and Scenic. The bill is aimed at permanently safeguarding critical salmon habitat, outdoor recreation and sources of clean drinking water for local communities. Backed by over 450 sportsmen organizations, local elected officials, business owners, conservation & outdoor recreation groups, and members of the faith community, the measure was crafted with considerable local stakeholder involvement over several years.

Thomas O'Keefe, the Pacific Northwest Stewardship Director at American Whitewater, helped roll out the Wild Olympics Campaign in 2010. Our members have supported Tom and AW's effort with two grants in the last four years.

Watch and share the Wild Olympics segment on the American Whitewater Facebook page before it airs on PBS in August.

Oregon Governor Kitzhaber Lauds Benefits of New Conservation Designation on Oregon State Forest

This post is courtesy of Emily Nuchols from the Wild Salmon Center, a 2014 grant recipient.  Wild Salmon Center's mission is to help promote the conservation and sustainable use of wild salmon ecosystems across the Pacific Rim.

On June 2, Governor Kitzhaber visited Tillamook State Forest to highlight the new High Value Areas that are part of long-range plans for Oregon's state-owned forests. 

"Conservation areas are a critical component of healthy, well-managed public forests," said Governor Kitzhaber in a press release. "They support our great coastal salmon runs and produce diverse wildlife and plant habitat. They provide clean water, carbon storage, and recreation values that are hard to replace elsewhere. I'm inspired and encouraged to see the Department, the Board of Forestry, and stakeholders working hard to sustainably manage and conserve these important areas for Oregonians."

The conservation areas cover approximately 140,000 acres across Oregon's 800,000 acres of state-owned forests, with over 100,000 acres are in the Tillamook & Clatsop State Forests of northwest Oregon, which sit at the western edge of the Portland Metro Area. 

Conservation areas include some areas crucial to wild salmon and steelhead, as well as imperiled species like the marbled murrelet and red tree voles. These lands also provide clean drinking water for over 400,000 Oregonians along with diverse recreation opportunities to coastal and Portland metro residents alike.

Thanks to support from The Conservation Alliance and other partners, the Wild Salmon Center and Sierra Club have spearheaded a diverse local coalition to protect the Oregon North Coast and create these new Conservation Areas.

Still, despite the Governor's leadership, the future of these lands is in doubt. Sawmill owners and some county commissioners have proposed that the lands be harvested as though they were private industrial timber lands

Thank the Governor for his support for conservation on Oregon's State Forests, and ask him to ensure durable and visible efforts to restore and protect these public lands.    

Photo Credit:  Governor John Kitzhaber 

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