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The Conservation Alliance to Celebrate 25th Anniversary at Outdoor Retailer Summer Market

The Conservation Alliance will celebrate its 25th anniversary with an evening party at the 2014 Outdoor Retailer Summer Market this August. The organization was founded in 1989 by Patagonia, Kelty, The North Face and REI. Membership now includes more than 180 outdoor industry companies that work together to protect North America's wild places.

The Alliance's 25th Anniversary Party will be held at Café Molise on Thursday, August 7th, from 6:00 pm – 10:00 pm, in conjunction with Outdoor Retailer Summer Market. The party will include music by the Infamous Stringdusters, food, beverages, and some creative and unique displays of the work The Alliance has accomplished over the past 25 years. 

The Infamous Stringdusters are among the top bluegrass bands in the nation. The New York Times says:  "[The Infamous Stringdusters'] toe-tapping rhythms, torrents of 16th notes and the contours of Appalachian melodies are their clear foundations. But genre doesn't hold them back. What sounds casual and good-timey is intricately plotted and arranged, attentive to the textures of each voice and string. The Infamous Stringdusters don't leave bluegrass behind; they're stretching it from within."

"Twenty-five years ago, four companies came together around a shared belief that the outdoor industry needed to do more to protect wild places for their habitat and recreation values," said Conservation Alliance Executive Director John Sterling. "In August, we will celebrate that vision and 25 years worth of conservation success."

Since its inception in 1989, the Alliance has contributed nearly $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,748 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.

Take Action Tuesday: Thank Sec. Jewell for Protecting Izembek National Wildlife Refuge!

Interior Secretary Sally Jewell recently upheld a U.S. Fish and Wildlife Service decision forbidding a road through federally designated Wilderness in Izembek National Wildlife Refuge in Alaska. Congress designated Izembek as Wilderness more than three decades ago to conserve important habitat for fish, migratory birds such as the Pacific black Brant, brown bears, salmon and other wildlife. 

This decision is critical for America's public lands. Had Secretary Jewell allowed the road to be built, it would have set a dangerous precedent for stripping protections from other designated Wilderness areas in Alaska and across the country. Help us show Secretary Jewell that we are paying attention and applaud her decision. We need to ask her to continue making the right choices when it comes to protecting Alaska's most wild places!

Click here to thank Secretary Sally Jewell for Protecting the Izembek National Wildlife Refuge. 

Favorites on Friday: Marmot and Grassroots Outdoor Alliance Raise 10K for The Conservation Alliance

In a unique collaboration now in its third year Marmot, together with Grassroots Outdoor Alliance (Grassroots), a buying group of 47 independent specialty retailers with nearly 100 store fronts across the United States, have raised significant funds and awareness for one of the most important environmental organizations in the outdoor industry; The Conservation Alliance. Promoted through Grassroots retailers, throughout the month of November, $10 from the sale of any Marmot products, $99.00 or more, were donated to the Conservation Alliance. The net effect totaled $10,000.

"We've enjoyed working with Grassroots on this promotion every season," explains Tom Fritz, Marmot's Vice President of Marketing. "This November marks our third consecutive year collaborating with Grassroots and together we've raised more than $25,000 for the Conservation Alliance. It's one of most successful promotions we've done to benefit an organization."

Roanne Miller, Grassroots President adds, "The Conservation Alliance has a similar mission to that of Grassroots and our retail membership. Our organizations both focus on engaging businesses to fund and partner with organizations on the local level to protect wild places and recreational values."

Miller also adds, "Working with The Conservation Alliance and Marmot allows us to broaden our reach to help bigger national projects that we want to support. Marmot's partnership and generosity to help coordinate the promotion shows their commitment not only to conservation efforts but to helping support the independent outdoor specialty retailer."

Participating Grassroots stores that helped to make the promotion a success in 2013 were: Alpine Shop, Ltd., Appalachian Outfitters, Backcountry North, Bill Jackson's, Black Creek Outfitters, The Base Camp, Casual Adventures, Champaign Surplus, Diamond Brand, Eagle Eye Outfitters, Massey's Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Mountain High Outfitters, The Mountaineer, Outdoor Source, Outside Hilton Head, The Outside World, Pack Rat Outdoor Center, Peak Sports, River Sports Outfitters,  Rock Creek Outfitters, Skinny Skis, Summit Hut, Summit Canyon Mountaineering, Trailblazer, Travel Country Outdoors, Ute Mountaineer, Wild Iris Mountain Shop and Wilson's Eastside Sports. 

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