News

{worthWILD} Badlands

 

The Conservation Alliance has just released Badlands, the first video of the worthWILD series, telling the story of a successful partnership between Conservation Alliance grantee, Oregon Natural Desert Association (ONDA), and Conservation Alliance member FootZone Bend.

This documentary video shows how the independently-owned, Bend, Oregon shoe store, the FootZone, has made a big difference in its local community through its activism and support of the ONDA and the Deschutes Land Trust (DLT).

President and owner of the FootZone, Teague Hatfield, along with his staff, volunteer countless hours each year on behalf of ONDA and DLT. Teague sits on ONDA's board of directors and was instrumental in developing a report on the economic impacts of Wilderness on Central Oregon. Teague also traveled to Washington, D.C. to provide testimony on the need to protect the Oregon Badlands as Wilderness, which was designated as such in 2009.

"Protecting the natural landscapes right in Bend's backyard is at the core of my business because I see the value this land brings to the beauty, the lifestyle, and the economy of Central Oregon," said Teague Hatfield, president and owner of FootZone. "A committed partnership with The Conservation Alliance and a dedicated staff has allowed us to raise awareness and appreciation for the land that has so much to offer the people and wildlife of Central Oregon. We are really thankful for that."

The Conservation Alliance has funded ONDA for their work to protect Oregon's high desert as Wilderness, namely on Steens Mountain, in the Oregon Badlands and in the Lower John Day River Basin. The DLT has also received funding from The Conservation Alliance for their work to protect Skyline Forest from residential development and preserve it as a community forest to be enjoyed by hikers, runners, mountain bikers, and equestrians.

"The FootZone is a testament to the fact that, no matter the size of the company, all Conservation Alliance members have equal benefits, equal voting rights, and equal opportunity to make a difference," said John Sterling, Executive Director of The Conservation Alliance. "Teague's hands-on involvement in ONDA, his passion for the Oregon wilderness and his community, and his activism as a Conservation Alliance member has resulted in thousands of acres of protected wilderness. We are proud to have members like the FootZone."

Produced by Red Reel Video, the Badlands ‘worthWILD' video is the first of four documentaries slated to roll out over the next four months.

"The ‘worthWILD' video series is a wonderful way for the outdoor industry to celebrate successful Conservation Alliance stories and a great reminder of what we are capable of when we stand together," said Alexandria Bombach, Producer, Red Reel Video. "As an outdoor filmmaker, it is an honor to work on this series because it embodies why I am dedicated to being a part of the outdoor business community that fights for our wild places and the future of our adventures into the great outdoors."

Watch the worthWILD-Badlands video here. For more information about the Conservation Alliance, visit www.conservationalliance.com

Boulder Backyard Collective Volunteers Rock the Wapiti Trail

Our Boulder volunteers truly rocked at this year’s event! With over 100 participants from member businesses Osprey, SmartWool, Nite Ize, La Sportiva, IMBA, Outdoor Industry Association, Backpacker’s Pantry, American Recreation Company and our friends at Sea to Summit, we put McLeods, Pulaskis, and Bucket Brigades to work on the completion of a reroute project initiated and supervised by the Boulder County Parks and Open Space.

 

Many hands and hearty volunteers quickly resulted in tangible results. “We finished the day with 150 ft of new trail constructed on the reroute, 700 ft of material added to harden the trail, and the addition of nine rock structures built for a total of 115 feet and 1500 feet of social and access trail restored," said Fletcher Jones, Recreation & Facilities Volunteer Coordinator at Boulder County Parks and Open Space.

 

Conservation Alliance grantees and event partners at the Colorado Environmental Coalition provided assistance throughout the planning process and brought a handful of staffers to join in the day’s work.

“We are honored to have participated in this year’s Backyard Collective,” said Colorado Environmental Coalition’s Executive Director, Elise Jones. “Not only are we a grant recipient of The Conservation Alliance, but also we collaborate regularly with many of the outdoor companies that volunteered at Heil Valley Ranch. It is a great opportunity to connect with these volunteers and let them know what kinds of non-profits are supported by their employers.”

Colorado Mountain Club representatives were also on board for the day, tabling at the volunteer fair as well as working trailside. 

 

Great representation and participation by many of our Colorado-based business members and friends was a true highlight. Thanks again to all of our volunteers, partners and event supporters for contributing to the day’s success. We’re already looking forward to next year!

All photos courtesy of Lauren Debell, for additional images check out our Facebook album by visiting this link.

Favorites on Friday: The Adirondack Council Celebrates Success

Photo: Carl Heilman II

The Conservation Alliance supported the Adirondack Council's Upper Hudson Woodlands Campaign to ensure the protection of 200,000 acres of land in the Adirondacks; 90,000 acres of which was protected in 2011.  In August 2012, New York State purchased 69,000 additional acres of the Upper Hudson River watershed, providing permanent protection for its mountains, ponds, lakes, streams, forests and wetlands, while preserving the land for human-powered recreation and public access.

To read more about Adirondack Council's success, click here

Volunteers turn out in record numbers for the Portland Backyard Collective

Volunteers turned out in record numbers for the Portland Backyard Collective! Over 300 participants from Conservation Alliance business members Columbia, KEEN, Icebreaker, Merrell, REI, and The North Face worked together across seven sites on a variety of stewardship projects at Sellwood Park, Tryon Creek State Park, Willow Creek, Springwater Trail and Forest Park.

Event partners The Forest Park Conservancy provided leadership for three of the work sites where volunteers removed invasive ivy plants. Renee Myers, Stewardship Director of The Forest Park Conservancy spoke of the positive impacts of volunteer boots on the ground "Without the support of the outdoor industry in Portland, we simply could not fulfill our mission!"

Once projects were completed, Backyard Collective volunteers returned by bus and carpool to Wallace Park for lunch on the lawn, some frisbee action and a Volunteer Fair with Conservation Alliance Grantees and non profit organizations including Save Our Wild Salmon, Oregon Wild, Wild Salmon Center, SOLV and North Coast State Forest Coalition.

 

"It was a great day at the Backyard Collective," said Jonathan Jehlen, of Oregon Wild. "Seeing the conservation values held by the people at Conservation Alliance member companies is both inspiring and demonstrates the groundswell of support for protecting the places we all care about. Oregon Wild was honored to be part of it all."

Beyond the satisfaction of actively improving area parks, Portland volunteers returned to the office with raffle items, tote bags and gear generously donated by Icebreaker, Merrell, Columbia, REI, The North Face, Stanley a brand of PMI and other Conservation Alliance member businesses.

Thanks again to everyone who came out for a terrific show of force!     

Summer Outdoor Retailer – A Huge Success!

Summer Outdoor Retailer Wrap-Up

 * We had a record crowd at The Conservation Alliance Breakfast. 

* We announced CLIF Bar & Company as a new Pinnacle Member.

* We INKED close to 1,000 Conservation Alliance Supporters with CA Tattoos!

* We generated 1000 postcards to Sen. Harry Reid and Rep. John Boehner urging them to move Wilderness bills through Congress.

* We premiered The Conservation Alliance Film Project; WorthWILD

* We raised close to $40,000 through member booth fundraisers.

* We had fun!

All this would not have been possible with out YOU!! Thank you!

The Conservation Alliance Breakfast with Aron Ralston 

In front of a packed house, Sally McCoy, out-going Conservation Alliance Board Chair, called us to action. 

"We are all dirt-bags turned business people.  Now is the time to use your business voice for change, for conservation."   

She then handed over the reins to Angela Owen, in-coming Board Chair.  Angela has big shoes to fill, but she is excited and up to the challenge.  

Aron Ralston then took to the stage, sharing his story of survival in Blue John Canyon, Utah and inspiring the audience to take a stand for our last wild places. 

"Climbers who love Indian Creek, the rafters that love Desolation Canyon and Labyrinth Canyon and the explorers, the canyoneers, the mountain bikers – we all adore these playgrounds and landscapes down in southern Utah and we can also be advocates for that."

 

 

 

 

 

 CLIF Bar & Company becomes a Pinnacle Member

Clif Bar & Company has committed to become The Conservation Alliance's next Pinnacle Member. Pinnacle Membership is reserved for companies that contribute at least $100,000 annually to the organization.

"Clif Bar has a long history of supporting conservation efforts, so it was natural for us to invite the company to become a Pinnacle Member," said John Sterling, Executive Director of The Conservation Alliance. "We're thrilled that our shared goals aligned such that Clif Bar was prepared to make this significant commitment."

Clif Bar joins Columbia Sportswear, Eastern Mountain Sports, KEEN, Inc., Merrell, Patagonia, REI, and The North Face at this highest membership level.

"We and our consumers are passionate about the outdoors," said Thao Pham, vice president of community for Clif Bar, a leading maker of organic food and drinks. "The Conservation Alliance is a great way for us work collaboratively with others in the outdoor industry to help protect the places we all like to play."

 Conservation Alliance Tattoos

 Conservation Alliance Member Companies, CamelBak, Eagle Creek Travel Gear, KEEN, and Osprey Packs held Tattoo Parlors at the Show – inking Conservation Alliance supporters with one of three temporary tattoo designs, created by  Todd Bischoff, global graphic designer for SmartWool, John Duran, industrial design manager for CamelBak, and Tim Calkins, graphic artist for Osprey Packs. 

Conservation Alliance Ambassadors were also on site at The Conservation Alliance Breakfast, tattooing attendees and making a mark for conservation.

Conservation Alliance Video

To celebrate our members, their commitment to conservation and the work and successes of our grantees, The Conservation Alliance has launched a video campaign.  The first video in the series speaks to the work of our grantees and the collective commitment of the outdoor industry to protecting North America's last wild places.

We hope that you will enjoy and share this video, with your friends, on your website, and through your social media channels.

Click below to view and share "We all need our wild places".

Clif Bar & Company Becomes Pinnacle Member of The Conservation Alliance

Clif Bar & Company has committed to become The Conservation Alliance's next Pinnacle Member. Pinnacle Membership is reserved for companies that contribute at least $100,000 annually to the organization.

"Clif Bar has a long history of supporting conservation efforts, so it was natural for us to invite the company to become a Pinnacle Member," said John Sterling, Executive Director of The Conservation Alliance. "We're thrilled that our shared goals aligned such that Clif Bar was prepared to make this significant commitment."

The Conservation Alliance, which makes grants to grassroots organizations working to protect wild lands and waters throughout North America, aims to grow its grant fund to $2 million by 2014. The Pinnacle Membership program is a key strategy toward reaching that goal.

"We will contribute $1.3 million in 2012, so we have some work to do," said Sterling. "But Clif Bar's commitment is a huge, important step."

Clif Bar joins Columbia Sportswear, Eastern Mountain Sports, KEEN, Inc., Merrell, Patagonia, REI, and The North Face at this highest membership level.

"We and our consumers are passionate about the outdoors," said Thao Pham, vice president of community for Clif Bar, a leading maker of organic food and drinks. "The Conservation Alliance is a great way for us work collaboratively with others in the outdoor industry to help protect the places we all like to play."

The Alliance is encouraging other members to increase their commitment to the organization, and expects to announce additional above-and-beyond contributions in 2013.

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