Permanent legal protection of critical streamflows in nearly 70 miles of the Colorado River!


In 2008, The Conservation Alliance awarded American Whitewater a grant to launch American Whitewater's Colorado River Stewardship Program to protect and restore water flows in streams throughout Colorado.

On November 30th, 2011, Instream-Flow water rights that protect streamflows critical to ecosystem health on the Upper Colorado was filed, ensuring that the Colorado River will be protected from future dams and diversions. This is the first-of-its-kind protection for streamflows in iconic sections of the Colorado River, including Gore Canyon, Pumphouse, and State Bridge.

To learn more about American Whitewater's work on the Upper Colorado River, click here.


White Rocks Acquisition Project a Success


Although this success officially took place back in February; The Conservation Alliance just learned about it – so to us – it's breaking news and we want to celebrate!

Because of the hard work of Conservation Alliance grantee, Appalachian Trail Conservancy, 840 acres have been permanently protected in Pennsylvania. 

We supported the Appalachian Trail Conservancy's White Rocks Acquisition Project to preserve 1,050 acres of open space and wildlife habitat. In 2011, ATC purchased and protected 840 acres, which will enhance the Appalachian Trail experience and provide protection to critical groundwater recharge areas.

Read more about the acquisition and hiking opportunities here.

Are You Ready for Outdoor Retailer?

The Conservation Alliance Breakfast
Featuring: To The Arctic
A multimedia presentation by wildlife photographer Florian Schulz
Friday, January 20, 2012 7-9 AM
The Marriott, Salons F-I, Salt Lake City
Click here for full details

Review of grant requests on the Winter 2012 ballot to follow.
Friday, January 20, 2012 9-10 AM
The Marriott, Salons F-I, Salt Lake City

The Canadian Cup

The Winter 2012 Outdoor Retailer trade show is just around the corner, and The Conservation Alliance has a full agenda planned, including our regular breakfast event mentioned above. The third annual hockey tournament in support of The Conservation Alliance is back again and even more Canadian than before. The venerable Canada Goose Cup as been re-named: The Canadian Cup for The Conservation Alliance.

Sponsored by Arc'teryx, Baffin and Canada Goose, the tournament will take place at the Outdoor Retailer Winter Market Industry Party on Thursday, January 19, from 6:00pm-8:30 pm in the Salt Palace. Fourteen teams will take to the "ice" to see who is worthy enough to take home the coveted "Cup".

Participants include Arc'teryx, Baffin, CamelBak, Canada Goose, Eddie Bauer, Nikwax, Outdoor Industry Association, Outdoor Retailer, prAna, PrimaLoft, Rogers Corporation, Yukon Charlie's, and Woolrich. Come enjoy a fun night for a good cause!

The Conservation Alliance, partnering with member companies, will again host a number of fundraising events.  The full list of events will be announced in early January,so stay tuned!


GOA and Marmot raise more than $5K for The Conservation Alliance

Conservation Alliance members, Marmot Mountain, LLC and The Grassroots Outdoor Alliance, a buying group of nearly 36 independent specialty retailers, teamed up in October to raise $5,270 for the Conservation Alliance.

GOA and Marmot raised the funds through the sale of Marmot PreCip™ jackets and pants sold in 22 participating GOA stores. For each purchase of a Marmot PreCip™ jacket or pant, $10 was donated to the Conservation Alliance.

“The Marmot-GOA promotion is a perfect example of how manufacturers and retailers can work together to benefit conservation. The funds they raised will help us in our efforts to protect wild places throughout North America,” said John Sterling, Executive Director of The Conservation Alliance.

“The Conservation Alliance is the only non-profit organization our Alliance supports as an organization. We’re extremely proud of their important work and want to do our part to help them succeed with their conservation efforts,” explains Roanne Miller, GOA President.

Participating GOA stores that helped to make the promotion a success were: Alpine Shop, Ltd., Appalachian Outdoors, Black Creek Outfitters BaseCamp, Black Creek Outfitters, Buffalo Peak Outfitters, Champaign Surplus, Great Outdoor Provision Co., Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Mountain High Outfitters, Nat’s Outdoor Sports, River Sports Outfitters, Peak Sports, Rock Creek Outfitters, Skinny Skis, Travel Country Outdoors, Ute Mountaineer and Wilson’s Eastside Sports.

Tom Fritz, Marmot’s Vice President of Marketing adds, "Everyone at Marmot would like to thank all of the GOA stores that supported this promotion and the exceptional effort they put forth to raise much needed funds for The Conservation Alliance."

 For a slideshow promotion photos, click here.

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