Creating jobs by conserving wilderness


The scene at the conservation and the economy round table discussion
at Eastern Mountain Sports in Portsmouth, NH.


Will Manzer, President and CEO of Conservation Alliance Pinnacle Member, Eastern Mountain Sports, is passionate about outdoor recreation and knows the outdoor industry. 

"Going outside to play is big business and in this economy, we need all the healthy businesses we can get. And when it comes to outdoor recreation, we’re talking about a LOT of businesses. When you take up a new outdoor sport, you  not only discover a new way to relieve stress and stay active, you start a chain reaction of economic activity."

Check out Will's latest blog post over at The Easter Mountain Sports blog to learn move about the connection between outdoor recreation and job creation, and what you can do to remind our leaders in Congress that conservation is good for the economy.

Sunshine and Smiles. The Portland Backyard Collective.


Friday, August 19th was a beautiful day in Portland, Oregon.  And the 250 volunteers from Conservation Alliance member companies KEEN, Columbia Sportswear, Icebreaker, Merrell, Horny Toad, REI, and Egan & Associates took advantage of one of the summer's nicest days!  Pulling ivy, rebuilding trails and demolishing a decommissioned foot-bridge in Forest Park and Sellwood Park, these folks earned their lunch!

Stephen Hatfield, Stewardship Director of The Forest Park Conservancy announced during luNch, "The volunteers I was working with at Pittock Mansion were unbelievable… the hardest working crew I have ever spend a day with!".  In just one day, "volunteers from The Conservation Alliance Backyard Collective provide about 10% of Forest Park's annual volunteer hours!"

 Well Done Team, Well Done.


The Conservation Alliance partnered with The Forest Park Conservancy and Sellwood Park for the second year in a row to organize the Portland Backyard Collective, a day of stewardship in our member companies' very own backyard. 

After all the hard work was complete, volunteers relaxed in the green grass of Wallace Park in Northwest Portland, enjoyed lunch from Elephant's Deli and talked with Conservation Alliance Grantees, WaterWatch, Save Our Wild Salmon and Oregon Wild about additional ways to support environmental efforts in their backyards.

Volunteers also received a Backyard Collective Tote Bag, Water Bottle and Merino Wool Tee, and other goodies thanks to the support of Icebreaker, Stanley, a brand of PMI, Patagonia, Osprey, and Merrell

Be sure to check out the next Backyard Collective in Boulder on August 26th.





Monadnock Trail Week

Conservation Alliance Grantee, The Society for the Protection of New Hampshire Forests, together with New Hampshire State Parks, held their seventh annual "Monadnock Trail Week".  This event was initiated in 2005 to restore the most heavily-used trails on the mountain where the Forest Society owns 4,119 acres.

"This year's event was a great success," said Forest Society Land Steward Program Specialist, Carrie Deegan who coordinated the event. "Thirty-six volunteers put in nearly 500 hours of work on the mountain over five consecutive days."  

Read more about the event and work of The Society for the Protection of New Hampshire Forests here.

Shelton Johnson speaks to the Conservation Alliance

"Heaven isn't a place you have to die to get to, you just need a good pair of hiking boots."

                                                                                                                                 -Shelton Johnson

An excerpt from James Mills and The Joy Trip Project

For those of us who spend a great deal of time outdoors it’s hard to believe that there are many of those who don’t. Especially when it comes to our national parks there is an entire segment of the United States population, natural born citizens who seldom if ever visit. This is particularly true among people of color. African-Americans, Hispanics and other ethnic minorities spend far less time in nature than their white counterparts. And in a shifting demographic where minorities will soon become the majority there’s rising concern throughout the conservation movement that one day in the not so distant future most U.S. citizens will have no personal relationship with or affinity for the natural world.

Thanks to James Mills, you can listen to Shelton's entire 40 minute spech; moving, inpiring, and tear-jerking.

Click here to listen to the Podcast

Outdoor Retailer Knows How to Keep it Wild

This past weekend, we gathered up the energy of our member companies and threw it all into supporting the great work of some of our grantees, and we had a blast doing it! 24 members hosted events and we're hoping that as the numbers coming in, we'll beat our winter Outdoor Retailer show fundraising amount of $50,000.

Also, a big thanks to everyone that participated in our Keep It Wild day, our eight grantees that participated all had a great amount of support and people that took action. We celebrated at the end of the day with a Recess party at KEEN, complete with hula hooping.

Weren't able to make it to Outdoor Retailer? Don't worry, we've rounded up some of our favorite photos from Keep it Wild Day. Enjoy! 

Conservation Alliance Executive Director John Sterling says "Boo!" to Pebble Mine. 

Lots of people celebrating Keep it Wild Day at the KEEN booth.

Alliance grantee Winter Wildlands spent the day getting people to sign their latest action.


Shoren Brown of Trout Unlimited, Conservation Alliance Executive Director John Sterling, and Emily Nuchols of Under Solen Media loving their Klean Kanteen pints. 

Chris Enlow of KEEN enjoys the Keep it Wild happy hour.

 Osprey hosts American Whitewater.



Outdoor Retailer: Get Inspired, Keep it Wild + Score Awesome Swag!


It's that time again! Outdoor Retailer is just a week away, so make sure to mark you calendars for some great Conservation Alliance events and promotions!

Day 2

Conservation Alliance Breakfast: Need some inspiration? Come to the Alliance breakfast and hear novelist, award-winning poet and Yosemite National Park ranger Shelton Johnson speak. We know 7a.m. is early… But you know what we say, arrive tired and leave inspired! Stick around after breakfast to learn about the organizations up for funding in our next cycle!

When: 7a.m to 8:50a.m., Friday, Aug. 5; Grant Review after breakfast from 9am to 10am.

Where: The Marriot, Salons F-I

More details here…

Keep it Wild Day! We all know that if we want to get wild, we've got to protect our playground. Please join us for Keep it Wild Day! Eight Conservation Alliance grantees will be hosted at member companies’ booths all-day Friday. Visit participating booths, meet a grantee and take in support of protecting special wild places. Cap off Day 2 at the KEEN booth for The Conservation Alliance Keep It Wild Party, where we will celebrate the important work of our grantees, the contributions of our member companies, and play games.

When: All day Friday, Aug. 5

Where: Details here…

Day 3

Montrail Wasatch Wobble: Why wouldn't you kick off Day 3 of the show with a trail run? Montrail is proud to announce that the Wasatch Wobble will be back again for the 16th running of this fun 5k trail run. Dress up in Retro costume for a chance to win the costume contest! Stop by the Montrail booth #25001 on Thursday or Friday to register, get details and receive your runner goodie bag! $10, with all proceeds support the Conservation Alliance.

When: Saturday August 6, Run Starts at: 6:45AM Check-In: 6:00-6:30AM


TweetaPic4CA = $5
Columbia will proudly donate $5 for every tweet that includes a picture from
our "Partly Sunny, with a Chance for Weather" fashion shows with the hash
tag #orshowCA to Conservation Alliance.
Thursday, August 4 @
10:00 am, 2:00 pm, and 4:30 pm
Friday, August 5 @
10:00 am, 2:00 pm, and 4:30 pm
Tweets must include a link to an image from the Fashion Show, the hash tag
#orshowCA, and be tweeted by August 7 to trigger the donation.

Looking for the perfect swag to takeaway from this summer's Outdoor Retailer? Well, we've got a fabulous lineup of awesome gear, and you'll support the Alliance to boot! Details below…


Conservation Alliance Breakfast: Diversity and Wilderness with Shelton Johnson

Please join us for this summer's Outdoor Retailer Conservation Alliance breakfast! We are pleased to welcome Shelton Johnson as our guest speaker this year!

Shelton Johnson is a novelist, award-winning poet and Yosemite National Park ranger. Johnson played a prominent role in Ken Burns' documentary about the National Parks, and was instrumental in convincing Oprah Winfrey to visit Yosemite last year.

He has been an outspoken advocate for increasing diversity in the National Parks. His talk, "Diversity and Wilderness" will focus on our need to build a conservation ethic among communities of color to ensure that our national parks and wilderness areas enjoy broader support. Johnson is author of the novel Gloryland.

The Conservation Alliance Breakfast is free and open to the public, so bring a friend! Arrive tired, leave inspired!

When: 7am to 8:50am – stick around for a full review of 2011 grants! Details below.

Where: The Marriot, Salons F-I

Summer 2011 Grant Review Session

This presentation is designed to help Conservation Alliance members learn more about the projects that will be included on the Summer 2011 funding ballot. There will be 28 projects on the ballot, of which we will be able to fund 18-20. Conservation Alliance members will vote to determine which groups will receive grants. We have $550,000 to contribute during this cycle. Conservation Alliance staff will make a short presentation about each project on the ballot, and answer questions about the projects.

When: 9am to 10am

Where: The Marriot, Salons F-I

PHOTO courtesy Ben Moon.

Keep it Wild! Take Action for Wild Places at Outdoor Retailer on Friday, August 5

To get wild in the outdoors, we all know, we've got to take action to keep it wild! So at this summer's Outdoor Retailer, we're dedicating one entire day to just that.
Keep It Wild Day!
Pick up your action passport at the Conservation Alliance breakfast on Friday, August 5 and then make sure to stop by eight member company booths (see below) to take action on behalf of a Conservation Alliance grantee. And if you need more inspiration to take action, you'll have your Keep It Wild passport stamped and be entered to win a fabulous prize package at the end of the day.
We'll pick the winners from the Keep It Wild Day of Action at the wild Keen finale party from 4:30 to 6p.m. Make sure to swing by to celebrate all the hard work of our grantees!

When: All day! Party at KEEN booth kicks off at 4:45pm!

Where: All grantees and member company booths listed below…

Winter Wildlands Alliance at KEEN booth #30183W

Nevada Wilderness Project at Horny Toad booth #30049

Alaska Wilderness League at Canada Goose booth #26039

Trout Unlimited at Patagonia booth #13027

California Wilderness Coalition at IBEX booth #34203

Save Our Canyons at Black Diamond booth #7015

American Whitewater at Osprey Packs booth #5010

American Rivers at Adventure Travel Trade Association booth #BR527

Party at KEEN Booth #30183W

  • Archives
    • 2018
    • 2017
    • 2016
    • 2015
    • 2014
    • 2013
    • 2012
    • 2011
    • 2010
    • 2009
    • 2008
    • 2007
    • 2006