Happy Hidden Gems Earth Day!

Companies Applaud Congressman Jared Polis for Legislation to Protect 167,000 Acres


Conservation Alliance member Kim Coupounas speaks in support of Wilderness in Colorado.


Congressman Jared Polis (D-CO) re-introduced legislation Friday to protect 167,000 acres of public land in Colorado.  Rep. Polis announced on the steps of the Colorado State Capitol in Denver that his Eagle and Summit County Wilderness Preservation Act would designate 82,000 acres of Wilderness and another 84,000 acres of special protected areas in the White River National Forest.

Sixteen Conservation Alliance member companies based or with retail stores in Colorado applauded Rep. Polis' leadership with a letter of support. The group of companies noted that in Colorado, environmental preservation and economic development are inextricably linked.

Colorado-based outdoor industry brands are "part of the active outdoor recreation economy that contributes over $10 billion annually to Colorado's economy and supports over 107,000 jobs across the state," said Kim Coupounas, co-founder of GoLite, a Conservation Alliance member, who spoke at the press conference (above).

"These wild landscapes are what make Colorado the special place that we love," said Congressman Polis. "Preserving our natural resources strengthens the economic resources that support Colorado jobs. We also ensure that generations of Coloradans can enjoy these special places for fun, adventure or just enjoying the peace of the outdoors. That's why this bill, which is the product of months of consensus building, enjoys such broad support."

Please see video of the press conference below. Kim's comments start at the 18:00 mark. Also below is a slide show of the event courtesy of Colorado Environmental Coalition.


Photos: Colorado Environmental Coalition

The Conservation Alliance has supported the Colorado Environmental Coalition for its efforts to build strong local support for the protections included in the bill. For more information, see:

The Conservation Alliance: The heart of the outdoor industry

Will Manzer, CEO of Eastern Mountain Sports, a Consevation Alliance Pinnacle Member, tells The Conservation Alliance Story….

It all started at the San Francisco International Airport. Employees from Kelty, REI, Patagonia and The North Face were waiting for a flight when the topic of conversations shifted from the nature of each other’s business to nature itself and the need for all outdoor businesses to give something back to the planet. In the 22 years since that initial conversation, The Conservation Alliance has grown to over 160 dues paying members and donated over $9.5 million to more than 300 conservation projects in the continental United States. Every dollar of every annual membership fee goes to grassroots conservation programs that are in-progress but need a little extra financial help to reach completion. That’s the true beauty of the Conservation Alliance– every grant awarded makes an immediate impact. 

Read the rest of the story here.

Grand Canyon Rim-to-Rim-to-Rim Running Record

As I drank my morning coffee and read Tuesday's addition of The Wall Street Journal, I thought of my good friend and Conservation Alliance Member (Runner Girl Races), Krissy Moehl, and fellow ultra-runner, Devon Crosby-Helms.  Today, these two women are attempting to set a new R2R2R Record – Running the Grand Canyon, Rim to Rim to Rim, in under 9 hours and 25 minutes.

Adventure Journal caught up with them before they set of on their recording breaking adventure.

The ultra-endurance studs are running together to set the fastest time for a woman going from rim to rim and back to rim of the Grand Canyon, tracing the classic route that starts on the South Rim, goes down the South Kaibab Trail, crosses the Colorado River, ascends the North Rim on the North Kaibab Trail, and then turns back aroundHere the rest of the article here.

Summer 2011 Nominations Due May 1st

Calling all Conservation Alliance Members!

As a member of The Conservation Alliance, your company has the privilege of nominating two organizations per funding cycle.

How to Nominate for the Summer 2011 Funding Cycle:

1. Down a nomination form from the website.

2. Save your completed nomination form to your computer, one per nominated organization, please.

3. Click on the following e-mail link to call up a blank message to

4. Attach your completed nomination form(s) to that message, and hit send. We will acknowledge receipt of your nomination(s).

EMS Club Day Event a Great Success for Local Orgainzations


Members of outdoor clubs and organizations saved 25% off EMS brand items and receive great deals on other favorite brands during EMS's Club Day Event, April 8-9th. Eastern Mountain Sports will donate 1% of the proceeds of every purchase made over the Club Day Weekend to The Conservation Alliance.

In addition to great savings and a generous donation to The Conservation Alliance, Eastern Mountain Sports Retail stores partnered with local organizations for in-store tabling events; and gave shoppers the chance to connect with local organizations doing good work in their backyard!

Obama Administration Gives Up Funding for Wild Land Policy in Budget Deal

As details of the budget deal brokered between President Obama and Congress emerge, one thing is clear: conservation was not a high priority for the President in negotiations. The budget deal that will likely pass into law this week eliminates all funding for the BLM's new Wild Land Policy, which the Obama Administration announced in December. As a reminder, the Wild Land secretarial order once again gave the BLM clear authority and direction to maintain an inventory of wilderness quality lands under their management. The outdoor industry celebrated after Interior Secretary Salazar announced the new policy (at the REI store in Denver). We all bent over backwards to thank the Administration, and to voice strong support for the order. We sent letters and signed oversized thank you cards. In March, Peter Metcalf, CEO and Founder of Black Diamond Equipment, testified before a hostile House Natural Resources Committee hearing in support of the policy. 

Congressional Republicans were not as pleased with the policy, and immediately vowed to deny any funding to implement it. In the end, through the budget negotiations, Obama failed to defend the policy his own Interior Department worked so hard to develop. Assuming that deal passes this week, the BLM will have no funding to handle the inventories.

Conservation groups are vowing to rally public support to ensure that the Wild Land policy is funded in the 2012 budget. 

Click here for the article from the Deseret News.

Santa Barbara Backyard Collective Kicks off the 2011 Season of Events


Heavy wind and light rain did not slow down volunteers from Deckers, Horny Toad and Patagonia from getting out and cleaning up their backyard. On April 7th, more than 100 employees from Conservation Alliance member companies came out in force to clean up the Los Padres National Forest and the Arroyo Burro recreation site.

The Los Padres National Forest is a 200 million acre landscape that stretches from the Big Sur Coast in Monterey County to the western edge of Los Angeles. The Los Padres Forest Watch, a recent grantee of The Conservation Alliance, helped to organize the clean up.

“The Los Padres National Forest is one of our community’s greatest treasures, providing wildlife habitat, clean water, and endless outdoor opportunities for fun,” says Suzanne Feldman, conservation coordinator for Los Padres Forest Watch.  “We’re grateful to be partnering with The Conservation Alliance Backyard Collective Program in a day of giving back to the forest; these are public lands and we all have the responsibility to make the national forest a better place for everyone.”

The day concluded with a celebratory lunch complete with refreshments from New Belgium Brewing Company and a Volunteer Fair highlighting the efforts of local environmental organizations.

The next Backyard Collective is set for May 6th in Tilden Park in Berkeley California.

Burt’s Bees founder wants to donate national park

Roxanne Quimby, founder of Conservation Alliance Member, Burt's Bees, is a conservation-minded individual with a passion for wildland protection.

Although Quimby is no longer involved with Burt's Bees, she remains loyal to her passions for art, wildlife, conservation and the environment. She has purchased tens of thousands of acres of Maine's fabled North Woods and now wants to give more that 70,000 wild acres next to Maine's cherished Baxter State Park to the federal government, hoping to create a Maine Woods National Park. She envisions this national park as a tribute to Henry David Thoreau, as well as her own personal legacy. 

If the creation of this new national park is successful, it will be nearly twice the size of Maine's Acadia National Park.

Learn more about Roxanne Quimby and the proposed Maine Woods National Park here.

  • Archives
    • 2018
    • 2017
    • 2016
    • 2015
    • 2014
    • 2013
    • 2012
    • 2011
    • 2010
    • 2009
    • 2008
    • 2007
    • 2006