Filson, a leading outfitter for hunting, fishing and outdoor enthusiasts, has committed $25,000 to The Conservation Alliance Legacy Fund, which the company will raise through proceeds from its annual "Seconds Sale," held at the company's Seattle distribution center. With Filson's gift, The Conservation Alliance has raised nearly $2.7 million in contributions and commitments. That total…
Since launching the Legacy Fund Campaign in January, The Conservation Alliance has raised nearly $2.7 million in contributions and commitments. That total includes $800,000 raised after the campaign was announced at the January Outdoor Retailer Winter Market. The Conservation Alliance Legacy fund is an endowment that, once fully funded, will provide a permanent source of…
Black Diamond Equipment, Ltd. has committed $50,000 to The Conservation Alliance Legacy Fund. With the climbing manufacturer's gift, The Conservation Alliance has raised more than $2.6 million in contributions and commitments. That total includes $700,000 raised after the campaign was announced at the January Outdoor Retailer Winter Market. The Conservation Alliance Legacy fund is an…
The Conservation Alliance membership elected Adam Chamberlain, Director of Marketing for Black Diamond Equipment, and Gareth Martins, Director of Marketing for Osprey Packs to serve on the Alliance board of directors. Both Martins and Chamberlain bring a deep commitment to conservation to their new board roles. Martins has guided Osprey's regular participation in conservation efforts,…
The Conservation Alliance launched a new initiative this week, with MSN, to draw attention to Alliance member companies for their collective effort to protect wild lands and waterways throughout North America. MSN Green (http://green.msn.com/) now features a full page about The Conservation Alliance. The page provides links to each manufacturer and retailer in the membership,…
The Conservation Alliance will launch a new initiative called ConservationNEXT, which is designed to give individuals in the outdoor industry the opportunity to engage with Conservation Alliance grantees, and provide a place to connect with each other on-line. The ConservationNEXT site will officially go live on August 8, 2008 at the Outdoor Retailer show. Conservationnext.com…
