Responding to the demands of a growing membership, The Conservation Alliance has added a second full-time staff position. Krissy Moehl started in early November as the Alliance’s new Program Associate. She will focus her time on communications, marketing, and membership services.

Moehl has worked in marketing positions in the outdoor industry for more than six years, first with Montrail and more recently with Nathan.

“Krissy brings a strong marketing and communications background to our small team,” said John Sterling, Conservation Alliance Executive Director. “She will lead our effort to help our growing membership get the most out of their participation in the Alliance.”

The Conservation Alliance has doubled its membership over the past three years, placing more demands on staff to meet member needs. In 2008, the Alliance will offer members a new marketing toolkit designed to help them better communicate their involvement in the Alliance’s work to protect North America’s wild lands and rivers.

“I am excited for the opportunity to remain close the outdoor industry in this new capacity.  Working with the Conservation Alliance brings new challenge, avenues for exploration and growth.  I look forward to engaging our members and serving the Board of Directors.”  Moehl said of her new position.

In addition to her marketing background, Moehl is a world-class ultrarunner and an endurance ambassador for Patagonia, Inc.

“Conservation work can take time and patience,” said Sterling. “We’re excited to have an endurance specialist on our team.”


Eastern Mountain Sports raised $15,000 for The Conservation Alliance during the retailer’s Upgrade Your Gear sale event held October 18-21. The company held a similar event in April, bringing the total contribution to more than $30,000 between the two events.

The company pledged to share 1 percent of sales equally between the Alliance and The Access Fund. Each of the 68 Eastern Mountain Sports stores participated in the promotion, raising a total of $30,000, half of which will go to the Alliance’s effort to preserve North America’s wildlands and rivers for their habitat and recreational values.

“Eastern Mountain Sports customers are passionate about conserving their outdoor playground and appreciate our continued support for wildland conservation,” said Will Manzer, President and CEO of Eastern Mountain Sports. “The Conservation Alliance has a long history of supporting effective conservation initiatives, and we’re pleased that our sale event continues to benefit their efforts.”

An active member of The Conservation Alliance since 1997, Eastern Mountain Sports wanted to go beyond annual membership dues to demonstrate a greater commitment to conservation.

“For the second time this year, Eastern Mountain Sports has drawn their customers into our conservation efforts,” said John Sterling, Executive Director of The Conservation Alliance. “The sale generated valuable funds for the Alliance, and added value to customers’ shopping experience.”

The Conservation Alliance has contributed more than $600,000 to conservation projects in the Northeastern US, where most Eastern Mountain Sports stores are located.

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